Vyde
Vyde is a conversational adtech platform for interactive programmatic campaigns.
Vyde operates in the AdTech Vendor segment.
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Distinction
Vyde is a B2B conversational advertising technology provider, not a consumer messaging app or general-purpose chatbot company. It is differentiated from standard DSPs by supplying interactive ad formats and related activation services rather than acting as a broad media buying platform alone.
- Founded
- 2019
- Headquarters
- Floor 13, Unity Building, 20 Chapel Street, Liverpool, Merseyside, L3 9AG, United Kingdom
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-20
Key insights about Vyde
Subsidiaries
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Competitors
Key competitors include UNITH, Perion, Attentive.
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Acquisitions
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Vyde: About
Vyde operates as a B2B adtech vendor with an attached services layer. It creates value by supplying proprietary conversational ad formats, integrating those formats into programmatic buying workflows, and capturing live engagement signals during ad interaction. Revenue is generated through self-serve platform access for advertisers, managed campaign execution for brands and agencies, and creative production services tailored to conversational formats.
Products & Services in Categories
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Technology
Media Channel
Vyde: Market Position
Vyde Limited is a UK adtech company that provides a conversational advertising platform for brands, agencies and programmatic media buyers. Its products support interactive ad experiences across display, web, mobile and CTV/OTT environments, with campaign activation available through DSP and SSP integrations. The company offers both self-service software access and managed execution, alongside a creative studio for building conversational ad assets.
Vyde makes money through a hybrid model combining platform access, campaign activation and service fees. Its customers are business buyers rather than consumers: in-house marketing teams, brand marketers, agencies and programmatic buyers that want more interactive mid-funnel ad formats and real-time audience insight capture during campaign delivery.
Vyde: Frequently Asked Questions
What is Vyde?
Vyde is a UK adtech company that provides conversational advertising software and services for interactive programmatic campaigns.
Who uses Vyde?
Its users are brand marketers, in-house marketing teams, agencies and programmatic media buyers running digital campaigns.
How does Vyde make money?
It earns revenue from self-service platform access, managed campaign execution, media-linked activation fees and creative production services.
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