Supply-Side Publisher Monetisation Engines · AdTech Vendor
Vidverto
Programmatic adtech platform for publisher monetisation and media buying.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Vidverto
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- st. Nowogrodzka 50, Warsaw, 00695, PL
- Company size
- 50–200
- Market cluster / sector
- Supply-Side Publisher Monetisation Engines
- Market role
- AdTech Vendor
- Official website
- vidverto.io
What Vidverto does
Vidverto runs a two-sided adtech model. On the supply side, it helps publishers and streaming app owners connect inventory to programmatic demand, manage direct and private marketplace deals, and increase yield through richer formats and streaming-specific monetisation features. On the demand side, it offers buyers a self-service platform to access publisher inventory through real-time bidding and direct relationships. Value is created by aggregating supply and demand, simplifying integration, and improving monetisation performance across web, mobile, in-app, and CTV environments.
Category differentiation
Vidverto is an adtech platform for programmatic buying and publisher monetisation, not a consumer video platform or a creative agency. It is also distinct from pure ad networks because it operates named DSP and SSP products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Vidverto is a Poland-based advertising technology company operating under the legal entity Mediawayss Sp. z o.o. It provides programmatic infrastructure for both sides of the digital advertising market: a supply-side platform for publishers and CTV/OTT app owners to monetise inventory, and a demand-side platform for advertisers and agencies to buy video, display, and native inventory. It also offers proprietary rich media and ad-serving style monetisation products that expand yield for publishers. The business makes money primarily by taking a share of media spend and publisher revenue through programmatic transactions, CPM-based buying, private marketplace deals, and monetisation formats layered on top of inventory. Its paying customers are businesses rather than consumers, particularly digital publishers, app owners, media monetisation teams, advertisers, and agencies seeking programmatic reach or monetisation tooling.
Business model & monetisation
Vidverto monetises through programmatic transaction economics rather than consumer subscriptions. Core revenue comes from platform margins embedded in media spend, including publisher revshare arrangements, CPM-based buying on the DSP side, and deal-based monetisation through private marketplace and direct demand channels. Additional revenue is supported by proprietary rich media and exclusive formats that increase impression yield and expand the monetisable inventory mix.
- Publisher monetisation revshare
- Percentage of monetised publisher revenue through SSP activity
- Advertiser media buying fees
- Platform margin embedded in CPM-based DSP spend
- Private marketplace and direct deals
- Deal-based take-rate on curated inventory transactions
- Rich media and exclusive monetisation formats
- Yield-enhancing format monetisation tied to impression revenue
Products & capabilities
No products with linked sources are available in this view.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
MEDIAWAYSS Sp. z o.o.
IAB vendor record: 1196
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 7, 8
- Declared feature IDs
- 3
- Declared special purpose IDs
- 2, 3
- Indexed sellers.json entries
- 3,703 · vidverto.io
Competitors & alternatives
Track competitor shifts
Receive automated telemetry on strategic moves, acquisitions, and market share shifts across Vidverto's competitive landscape.
Adtech platform for retargeting, DSP and B2B ABM.
Omnichannel DSP for programmatic advertising, email, data activation, and measurement.
Programmatic adtech platform spanning SSP, DSP, retail media and CTV.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Vidverto
What is Vidverto?
Vidverto is a programmatic advertising technology platform offering publisher monetisation tools, a DSP for buyers, and rich media monetisation products.
Who uses Vidverto?
Digital publishers, website and app owners, CTV/OTT operators, advertisers, media buyers, and agencies use Vidverto.
How does Vidverto make money?
It earns revenue through programmatic take-rates, publisher revshare arrangements, CPM-based buying fees, and monetisation of proprietary ad formats.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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