Vidverto

The business operates as a programmatic advertising technology provider connecting publishers and advertisers. On the supply side, it offers a video- and CTV-focused SSP that connects publisher inventory to major demand sources and direct/PMP deals, optimising fill rate and eCPM. On the demand side, it offers a multi-channel DSP with audience targeting, reporting and fraud controls, enabling advertisers and agencies to buy display, video, audio, mobile and CTV inventory. A hosted video player product lets publishers quickly create monetisable video inventory using a single integration tag and bundled content.

Value is created by enabling publishers to generate incremental revenue from video and CTV inventory and by giving advertisers more controlled access to premium inventory and targeting. The company captures part of the advertising value chain through media take-rates on impressions transacted via its platforms and through services around campaign management and yield optimisation, rather than through fixed licence-based SaaS fees.

Vidverto is a Poland-based adtech company focused on programmatic video and CTV/OTT monetisation. It operates a supply-side platform for publishers, a demand-side platform for advertisers, and a hosted video player that adds video inventory and advertising to publisher sites via a single integration tag.

The company generates revenue by taking a share of media spend flowing through its SSP and DSP, and by charging managed-service fees around campaign execution and yield optimisation. Its customers are online publishers and CTV/OTT content owners seeking to monetise video inventory, and advertisers and agencies seeking to buy multi-channel programmatic inventory with access to premium publishers and private marketplace deals.