Vidverto

Vidverto runs a two-sided adtech model. On the supply side, it helps publishers and streaming app owners connect inventory to programmatic demand, manage direct and private marketplace deals, and increase yield through richer formats and streaming-specific monetisation features. On the demand side, it offers buyers a self-service platform to access publisher inventory through real-time bidding and direct relationships. Value is created by aggregating supply and demand, simplifying integration, and improving monetisation performance across web, mobile, in-app, and CTV environments.

Vidverto is a Poland-based advertising technology company operating under the legal entity Mediawayss Sp. z o.o. It provides programmatic infrastructure for both sides of the digital advertising market: a supply-side platform for publishers and CTV/OTT app owners to monetise inventory, and a demand-side platform for advertisers and agencies to buy video, display, and native inventory. It also offers proprietary rich media and ad-serving style monetisation products that expand yield for publishers.

The business makes money primarily by taking a share of media spend and publisher revenue through programmatic transactions, CPM-based buying, private marketplace deals, and monetisation formats layered on top of inventory. Its paying customers are businesses rather than consumers, particularly digital publishers, app owners, media monetisation teams, advertisers, and agencies seeking programmatic reach or monetisation tooling.