Vidverto
Vidverto is a programmatic adtech platform for publisher monetisation and media buying.
Analyst Perspective
Vidverto is a Poland-based advertising technology company operating under the legal entity Mediawayss Sp. z o.o. It provides programmatic infrastructure for both sides of the digital advertising market: a supply-side platform for publishers and CTV/OTT app owners to monetise inventory, and a demand-side platform for advertisers and agencies to buy video, display, and native inventory. It also offers proprietary rich media and ad-serving style monetisation products that expand yield for publishers. The business makes money primarily by taking a share of media spend and publisher revenue through programmatic transactions, CPM-based buying, private marketplace deals, and monetisation formats layered on top of inventory. Its paying customers are businesses rather than consumers, particularly digital publishers, app owners, media monetisation teams, advertisers, and agencies seeking programmatic reach or monetisation tooling.
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Key insights about Vidverto
Category Differentiation
Vidverto is an adtech platform for programmatic buying and publisher monetisation, not a consumer video platform or a creative agency. It is also distinct from pure ad networks because it operates named DSP and SSP products.
Vidverto: About
Vidverto runs a two-sided adtech model. On the supply side, it helps publishers and streaming app owners connect inventory to programmatic demand, manage direct and private marketplace deals, and increase yield through richer formats and streaming-specific monetisation features. On the demand side, it offers buyers a self-service platform to access publisher inventory through real-time bidding and direct relationships. Value is created by aggregating supply and demand, simplifying integration, and improving monetisation performance across web, mobile, in-app, and CTV environments.
How Vidverto Works & Monetises
Business model analysis and core revenue streams
Vidverto monetises through programmatic transaction economics rather than consumer subscriptions. Core revenue comes from platform margins embedded in media spend, including publisher revshare arrangements, CPM-based buying on the DSP side, and deal-based monetisation through private marketplace and direct demand channels. Additional revenue is supported by proprietary rich media and exclusive formats that increase impression yield and expand the monetisable inventory mix.
Revenue Channels
Products & Services in Categories
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Recent Signals (Vidverto)
Vidverto Company Overview
Vidverto is a global ad tech company delivering high-level programmatic advertising solutions since 2015. As a Certified Google Partner and proud member of the IAB, we empower publishers worldwide with innovative monetization tools.
Read original sourceBest Rich Media and Display Ad Formats for 2026 | Vidverto
An overview of the best rich media and display ad formats anticipated for the year 2026.
Read original sourceVidverto: Frequently Asked Questions
What is Vidverto?
Vidverto is a programmatic advertising technology platform offering publisher monetisation tools, a DSP for buyers, and rich media monetisation products.
Who uses Vidverto?
Digital publishers, website and app owners, CTV/OTT operators, advertisers, media buyers, and agencies use Vidverto.
How does Vidverto make money?
It earns revenue through programmatic take-rates, publisher revshare arrangements, CPM-based buying fees, and monetisation of proprietary ad formats.
Company Facts
- Founded
- 2015
- Headquarters
- st. Nowogrodzka 50, Warsaw, 00695, PL
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- vidverto.io