VideoShakers
VideoShakers is a cTV and video SSP for publisher monetisation.
Analyst Perspective
VideoShakers is a private adtech company based in Madrid that provides programmatic video monetisation infrastructure and managed CTV/FAST revenue services. Its core products include a video-focused supply-side platform with in-app bidding and header bidding capabilities, managed ad monetisation for FAST and CTV inventory, and private curated marketplace deals for premium connected TV audiences. It serves publishers, app developers, content owners, FAST channel operators, CTV distributors, agencies, advertisers and demand partners. The company makes money through programmatic inventory monetisation, managed ad operations, curated marketplace packaging and revenue-sharing arrangements with publishers and content owners. It also extends into premium video distribution and studio services through VOD, FAST channel and production offerings, but its commercial centre of gravity is sell-side advertising technology and monetisation services rather than direct consumer subscription revenue.
Analyst Signal Briefing
Updated: 22 Aug 2026No strategic news signals detected in the last 90 days.
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Key insights about VideoShakers
Category Differentiation
VideoShakers is not a demand-side platform or a consumer-first streaming app company. It is primarily a sell-side adtech and CTV monetisation business that also operates related content and production services.
VideoShakers: About
VideoShakers operates a hybrid adtech and media monetisation model. It supplies proprietary sell-side software for publishers and developers to auction inventory across web, in-app and CTV environments, while also running managed monetisation services for FAST channels and premium video owners. Value is created by aggregating monetisable video supply, integrating demand sources, packaging curated inventory into private deals, and taking a share of advertising revenue and service economics generated through those workflows.
How VideoShakers Works & Monetises
Business model analysis and core revenue streams
VideoShakers monetises through programme-led ad revenue share, managed service fees, and private marketplace deal economics. Its SSP and in-app bidding products enable programmatic sales of publisher inventory to advertisers, DSPs and ad networks, with publisher payouts based on a share of net advertising revenue after commissions and platform fees. The company also earns from managed FAST/CTV ad operations, curated inventory packaging, and ad-supported video distribution tied to FAST and VOD inventory.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
VideoShakers: Frequently Asked Questions
What is VideoShakers?
VideoShakers is a Madrid-based adtech company that provides a video SSP, in-app bidding, FAST/CTV monetisation services and curated private marketplace solutions.
Who uses VideoShakers?
Publishers, app developers, content owners, FAST operators, CTV distributors, agencies, advertisers and demand partners use VideoShakers.
How does VideoShakers make money?
It makes money through programme-based revenue share on ad inventory, managed monetisation fees, curated marketplace deal economics and related production services.
Company Facts
- Founded
- 2025
- Headquarters
- Spain
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- videoshakers.tv