Performance+ Marketplace (formerly PubNative)

Verve Group Positions as AdTech Platform Leader

Verve Group, an advertising software platform focused on emerging channels such as mobile in-app and connected TV (CTV), published a year-end overview highlighting continued growth and privacy-forward technology. The company reported net revenues of EUR 437 million in 2024, a four‑year revenue CAGR of 33%, and an adjusted EBITDA margin of 30%. Verve emphasizes AI-driven, responsible advertising and claims proprietary contextual products (ATOM, Moments.AI) alongside a developed ID-less targeting capability to operate without cookies or IDFA. The company is registered in Sweden as a Societas Europaea and is publicly listed (ISIN SE0018538068) on the Frankfurt Stock Exchange and Nasdaq First North Premier Growth Market in Stockholm. Verve cites scale metrics including 940+ billion annual ad impressions, 2.5+ billion connected devices, and over 1,000 employees and software clients.

AI Revolutionizes Marketing: Latest MarTech Innovations Unveiled

A MarTech roundup lists numerous AI-powered product launches, platform updates and partnerships across marketing technology. Highlights include an Adobe–NVIDIA collaboration on Firefly models and marketing workflows; multiple vendors releasing agentic AI platforms and AI marketing agents for campaign orchestration, SEO for generative/AI search, analytics, and creative testing; integrations linking analytics or identity data to cloud platforms (e.g., Kubit with Snowflake); a CTV political-ad targeting integration by FreeWheel using Tunnl audiences; and Webflow’s acquisition of Vidoso AI to add automated video capabilities. The piece opens by citing an Interpol warning that organized fraud groups are applying AI at scale for scams, framing execution and optimization as the core differentiator in AI ROI. The digest spans releases from March 19 to February 19, 2026 and demonstrates broad, cross-category AI adoption across MarTech and AdTech vendors.

HitFox Reports €15M Profit After AdTech Pivot

Berlin-based HitFox reported a €15 million profit for 2013 after pivoting from a gaming-deals site (2011) to a vertical incubator and performance-advertising group. The company moved into performance advertising via the 2012 acquisition of Chili Entertainment and the ad2games network, then rebranded parts as HitFox Game Ventures and spun out startups including AppLift and AppDiscovery. Investors have included HV Holtzbrinck Ventures, Basso Plattner Ventures, Tengelmann Kite Ventures, Digital Pioneers N.V., and Prime Ventures (which invested €15M across two rounds chiefly into AppLift). Founder Jan Beckers bought back early investor stakes in mid‑2013 leaving management/employee ownership at ~85%. HitFox says the profit was largely cash and attributes most contribution to AppLift, while outside observers and the press questioned whether the investment flows and accounting explain the sudden jump to profitability.