Verasity

The business model centres on operating a blockchain-enabled ad-tech stack for video advertising and attention measurement. Advertisers and agencies run campaigns through a programmatic platform that uses the Proof of View protocol to verify impressions and combat invalid traffic, while publishers and video platforms integrate the player and verification technology to monetise content with verifiable metrics. Economic activity within the ecosystem is denominated largely in a native crypto token that circulates between advertisers, publishers and viewers. Verasity creates value by improving trust in video ad metrics, reducing wasted spend on fraudulent impressions, and giving publishers and esports properties a verifiable way to monetise viewership. Revenue is captured through platform fees on ad transactions, enterprise or integration fees for its verification technology, and economic flows around its wallet and token infrastructure (such as staking-related economics and token sinks funded from revenues).

Verasity is a British Virgin Islands-based blockchain ad-tech company focused on reducing video ad fraud and enabling on-chain verification of advertising impressions. Its core stack consists of a programmatic video advertising platform, a patented Proof of View protocol for validating genuine views, an embeddable video player with rewards, an esports video platform, and a custodial crypto wallet and token used for payments and rewards within its ecosystem.

The company generates revenue by facilitating verified video ad campaigns and capturing fees from media transactions on its ad exchange / SSP, alongside commercial integrations of its Proof of View technology. Its paying customers are primarily advertisers and brands buying verified video inventory, and publishers or video platforms integrating the verification and monetisation tools, while end viewers and gamers participate as rewarded users within the token-based ecosystem.