VeraViews

The business model centres on providing an integrated advertising infrastructure that combines verification, traffic-quality controls and a programmatic marketplace. Value is created by reducing invalid traffic and supply-chain fraud, offering auditable campaign delivery, and helping publishers and advertisers transact on higher-quality inventory. The ecosystem is built around a patented proof-of-view mechanism on a blockchain ledger, plus KYB-based verification (AdTrace) and traffic-quality analysis (Proof of Traffic). These components work together to gate marketplace participation, filter traffic and record impressions in a way that can be independently verified.

On the value-creation side, publishers gain the ability to monetise inventory through a compliant ad exchange/SSP with built-in fraud protection, while advertisers and agencies gain safer, more transparent media buying with reduced budget waste. The platform integrates with existing video hosting environments (e.g., Brightcove) to simplify deployment and adoption, positioning VeraViews as a technology layer embedded within existing media workflows rather than a consumer-facing service.

VeraViews is a UK-based adtech company (under parent Verasity) that operates a blockchain-powered advertising ecosystem focused on verification and fraud reduction for digital and video advertising. Its core stack includes a verification layer (AdTrace), an invalid-traffic detection system (Proof of Traffic), and a programmatic ad exchange/SSP that uses a patented on-ledger proof-of-view mechanism to make ad impressions auditable and to reduce fraud.

The company serves publishers, advertisers, agencies and programmatic demand partners that need verified, compliant inventory and reduced ad fraud, including users of third-party video platforms such as Brightcove. It generates revenue primarily from exchange/SSP take-rates on media transactions and revenue-share with publishers, complemented by licensing or subscription fees for its verification and traffic-quality modules, and potentially integration or implementation fees. Its model is explicitly tied to campaign performance and valid engagement, aligning fees with measurable outcomes.