Upstream (formerly TheViewPoint)

The company operates as a B2B video ad monetisation technology provider for CTV/OTT publishers. It provides a sell-side platform, CTV ad server, and direct-sales automation tools that expose publisher inventory to programmatic and direct advertiser demand. Value is created by enabling publishers to manage multiple deal types (programmatic guaranteed, PMP, open marketplace and direct) in one platform, improving yield, reducing manual insertion-order workflows, and integrating with external ad servers and demand sources. As part of a larger parent/owner, it functions as the CTV-focused supply infrastructure within a broader TV advertising stack, but itself is positioned primarily as publisher-facing infrastructure rather than a media owner or agency.

TheViewPoint Media, Inc. is a US-based connected TV (CTV) and over-the-top (OTT) video advertising technology company focused on the sell side of the market. It offers a CTV-first supply-side platform (SSP), a dedicated CTV ad server, and workflow tools that automate direct-sold campaigns for streaming publishers and broadcasters.

The company generates revenue by facilitating programmatic and direct video ad monetisation for CTV/OTT publishers, using CPM-based trading and platform fees. Its customers are CTV and streaming publishers, broadcasters, and platform operators that need to manage and monetise their video inventory across open marketplace, private marketplace, programmatic guaranteed, and direct insertion order–style deals.