Teal

Teal combines proprietary adtech infrastructure with hands-on monetisation services. On the supply side, it provides an SSP and optimisation layer that helps publishers improve yield, manage auctions and access demand. On the demand side, it offers managed buying services that give brands and agencies access to curated publisher inventory with targeting, brand safety and bidding support. Value is created by improving monetisation efficiency for publishers and campaign performance for buyers, while Teal captures software and service revenue from both sides of the transaction.

Teal is a UK-based adtech company operating an SSP-led monetisation offering for digital publishers, alongside managed services for publishers, brands and agencies. Its core product, Teal+, is positioned as a proprietary supply-side platform that helps publishers monetise inventory across web, mobile and connected TV through programmatic auctions, header bidding support and AI-assisted yield optimisation.

The business appears to make money through a hybrid model: transaction-linked platform economics on programmatic monetisation, plus service fees for implementation, optimisation and campaign execution. Its direct customers are publishers seeking better inventory yield and advertisers or agencies seeking curated premium inventory and managed programmatic buying support.