SpinX

The company operates a two-sided programmatic advertising marketplace for mobile in‑app media. On the supply side, it integrates app publishers and other inventory providers through SDKs (including a Unity SDK), APIs, and direct integrations to expose their ad impressions to programmatic demand. On the demand side, it offers a performance-oriented DSP in both managed and self‑serve modes for advertisers and user acquisition teams to run campaigns focused on app installs and post-install performance outcomes. It also develops and operates its own Android applications, providing first-party supply within the marketplace.

Value is created by aggregating and routing demand to supply via a proprietary bidder, conducting first‑price auctions with dynamic floors, and providing reporting and dashboards for optimisation and reconciliation. For advertisers, the value is access to in‑app audiences with performance-oriented buying (CPI/CPA) and control over targeting and pacing. For publishers and app owners, the value is incremental revenue via access to demand and yield management. The company further integrates its own app inventory to deepen liquidity and capture additional margin.

SpinX Pte Ltd is a Singapore-based programmatic advertising company operating a mobile-first ad exchange focused on in-app inventory. It runs a programmatic marketplace, a performance-focused demand-side buying platform, SDKs for integration (including for Unity apps), dashboards, reporting tools, and a portfolio of owned Android applications to provide both demand and supply in its ecosystem.

The company connects mobile app publishers and other supply partners with advertisers, user acquisition teams, and performance marketers. It earns revenue through CPM-based media bought via its exchange, CPI/CPA performance campaigns run through its DSP, negotiated take rates and revenue shares, managed service fees for user acquisition, and monetisation of its owned-and-operated app inventory. Customers are primarily app developers, publishers, ad networks/SSPs, and performance advertisers buying mobile app traffic and conversions.