SPINS
CPG retail intelligence, product data, and shopper analytics platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Spins
- Entity type
- COMPANY
- Founded
- 1995
- Headquarters
- 222 W Hubbard St Suite 300, Chicago, Illinois, 60654, United States
- Company size
- 10–49
- Market role
- Data Provider / Broker
- Official website
- spins.com
What SPINS does
SPINS operates a specialised B2B information services and software model built around proprietary retail, product, and shopper datasets. It creates value by collecting and structuring syndicated point-of-sale data, product attributes, and panel insights, then packaging these assets into analytics platforms, workflow tools, and advisory services for brands and retailers. The business expands account value through a portfolio approach: entry-level analytics for emerging brands, premium enterprise datasets, product data management tools, and adjacent commerce activation capabilities.
Category differentiation
SPINS is not an ad network, retailer, or consumer app. It is a B2B CPG intelligence and data platform focused on retail performance, shopper insights, product data, and commerce enablement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SPINS is a US-based B2B data, analytics, and software provider focused on consumer packaged goods brands and retailers. Its offering combines syndicated point-of-sale data, product attribute intelligence, consumer panel insights, omnichannel analytics, product information management, and managed market intelligence services. The company helps customers analyse category performance, benchmark competitors, understand shopper behaviour, improve product data quality, and connect marketing activity to commerce outcomes. SPINS makes money through recurring subscriptions to SaaS and data products, licensing of proprietary datasets, and service-based engagements such as market intelligence support and consulting. Its customers are primarily CPG brand teams, retail strategy teams, e-commerce managers, insights functions, and category analysts rather than end consumers.
Company news briefing
Briefing updated:
Following its acquisition of MikMak and the subsequent launch of the MikMak 4.0 commerce intelligence platform, SPINS has further consolidated its position in omnichannel activation. The company is now prioritising the integrity of retail shelf data, highlighting how inaccuracies in traditional reporting negatively impact brand profitability. This strategic focus aims to bridge the gap between digital engagement and physical shelf availability, ensuring brands can accurately categorise and action retail data across the entire shopper journey to minimise revenue loss.
Business model & monetisation
SPINS primarily monetises through subscription-based access to SaaS analytics products and proprietary syndicated datasets. Revenue is supplemented by data licensing for POS, panel, and product intelligence assets; tiered commercial packaging from free entry products to paid upgrades; and managed-service or consulting fees for advisory-led offerings such as Liftoff. Commerce-related products such as Destini and MikMak add usage-, activation-, or outcome-linked software revenue alongside standard platform fees.
- Syndicated data subscriptions
- Recurring access fees for POS, product intelligence, panel, and omnichannel datasets
- Software subscriptions
- Tiered SaaS pricing for analytics and product data management tools
- Managed intelligence and consulting
- Service fees and advisory retainers for Liftoff and related support
- Commerce activation and shoppable experiences
- Platform and usage or outcome-linked fees for Destini and MikMak-related capabilities
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
SPINS Launches Agentic Discovery to Help CPG Brands Win in the Era of AI-Powered Commerce
Recorded impact score: 2/5
SPINS launches Agentic Discovery, an AI search optimization solution for CPG brands, to help them win in AI-powered commerce.
Explore company relationships
Questions about SPINS
What is SPINS?
SPINS is a B2B data, analytics, and software provider serving CPG brands and retailers with POS data, product intelligence, shopper insights, and related tools.
Who uses SPINS?
Its users include brand managers, category teams, e-commerce leaders, retail analysts, market researchers, and emerging CPG brands seeking market and shopper intelligence.
How does SPINS make money?
SPINS earns revenue from subscriptions to analytics and data products, data licensing, paid software tiers, and managed service or consulting engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
Continue your research on SPINS
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.