SPINS

SPINS operates a specialised B2B information services and software model built around proprietary retail, product, and shopper datasets. It creates value by collecting and structuring syndicated point-of-sale data, product attributes, and panel insights, then packaging these assets into analytics platforms, workflow tools, and advisory services for brands and retailers. The business expands account value through a portfolio approach: entry-level analytics for emerging brands, premium enterprise datasets, product data management tools, and adjacent commerce activation capabilities.

SPINS is a US-based B2B data, analytics, and software provider focused on consumer packaged goods brands and retailers. Its offering combines syndicated point-of-sale data, product attribute intelligence, consumer panel insights, omnichannel analytics, product information management, and managed market intelligence services. The company helps customers analyse category performance, benchmark competitors, understand shopper behaviour, improve product data quality, and connect marketing activity to commerce outcomes.

SPINS makes money through recurring subscriptions to SaaS and data products, licensing of proprietary datasets, and service-based engagements such as market intelligence support and consulting. Its customers are primarily CPG brand teams, retail strategy teams, e-commerce managers, insights functions, and category analysts rather than end consumers.