SPINS
SPINS is a cPG retail intelligence, product data, and shopper analytics platform.
Analyst Perspective
SPINS is a US-based B2B data, analytics, and software provider focused on consumer packaged goods brands and retailers. Its offering combines syndicated point-of-sale data, product attribute intelligence, consumer panel insights, omnichannel analytics, product information management, and managed market intelligence services. The company helps customers analyse category performance, benchmark competitors, understand shopper behaviour, improve product data quality, and connect marketing activity to commerce outcomes. SPINS makes money through recurring subscriptions to SaaS and data products, licensing of proprietary datasets, and service-based engagements such as market intelligence support and consulting. Its customers are primarily CPG brand teams, retail strategy teams, e-commerce managers, insights functions, and category analysts rather than end consumers.
Analyst Signal Briefing
Updated: 2 Jul 2026SPINS has acquired MikMak, significantly expanding its corporate capabilities in shopper engagement and omnichannel activation. This strategic move integrates MikMak’s real-time commerce intelligence and orchestration tools into the SPINS ecosystem to better categorise and action retail data. Following the acquisition, the company launched MikMak 4.0, a platform designed to provide brands with enhanced real-time insights and orchestration capabilities across multiple digital channels.
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Key insights about SPINS
Category Differentiation
SPINS is not an ad network, retailer, or consumer app. It is a B2B CPG intelligence and data platform focused on retail performance, shopper insights, product data, and commerce enablement.
SPINS: About
SPINS operates a specialised B2B information services and software model built around proprietary retail, product, and shopper datasets. It creates value by collecting and structuring syndicated point-of-sale data, product attributes, and panel insights, then packaging these assets into analytics platforms, workflow tools, and advisory services for brands and retailers. The business expands account value through a portfolio approach: entry-level analytics for emerging brands, premium enterprise datasets, product data management tools, and adjacent commerce activation capabilities.
How SPINS Works & Monetises
Business model analysis and core revenue streams
SPINS primarily monetises through subscription-based access to SaaS analytics products and proprietary syndicated datasets. Revenue is supplemented by data licensing for POS, panel, and product intelligence assets; tiered commercial packaging from free entry products to paid upgrades; and managed-service or consulting fees for advisory-led offerings such as Liftoff. Commerce-related products such as Destini and MikMak add usage-, activation-, or outcome-linked software revenue alongside standard platform fees.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Ad Format
Recent Signals (SPINS)
Better-for-you brands prioritize taste over health claims
Startups in the better-for-you snack category are shifting packaging and marketing away from prominent health callouts toward imagery and messaging that emphasize taste, novelty and mainstream appeal. Feel Good Foods, founded 13 years ago, redesigned packaging from white to bright yellow and reduced repetitive gluten-free callouts while highlighting cooking convenience and protein; the brand expanded into Target, Publix and Kroger and reports a national door count of 25,000 and expected 60% year-over-year growth in 2026. GoodPop completed a refresh emphasizing bold colors, new novelty flavors (including a French-fry-inspired pop launched with Ore-Ida) and product attributes like 100% fruit and no added sugar. Consultants warn clearer, specific labeling is increasingly required amid regulatory scrutiny and class-action risk.
Read original sourceSPINS x MikMak
SPINS has acquired MikMak, expanding capabilities in shopper engagement and omnichannel activation.
Read original sourceSPINS Acquires MikMak
SPINS has acquired MikMak, expanding capabilities in shopper engagement and omnichannel activation.
Read original sourceSPINS: Frequently Asked Questions
What is SPINS?
SPINS is a B2B data, analytics, and software provider serving CPG brands and retailers with POS data, product intelligence, shopper insights, and related tools.
Who uses SPINS?
Its users include brand managers, category teams, e-commerce leaders, retail analysts, market researchers, and emerging CPG brands seeking market and shopper intelligence.
How does SPINS make money?
SPINS earns revenue from subscriptions to analytics and data products, data licensing, paid software tiers, and managed service or consulting engagements.
Company Facts
- Founded
- 1995
- Headquarters
- 222 W Hubbard St Suite 300, Chicago, Illinois, 60654, United States
- Core Segment
- Data Provider / Broker
- Company Size
- 10–49
- Official Link
- spins.com