smartclip

smartclip operates a B2B adtech model combining proprietary software infrastructure with managed services. It supplies ad serving, SSP and data management capabilities to broadcasters, publishers and other media owners, enabling them to monetise inventory across linear TV, CTV and digital channels. It also provides advertising management services for clients that want execution support rather than software-only usage. Value is created by consolidating fragmented monetisation workflows into a single platform with privacy-aware audience and measurement capabilities.

smartclip is a German adtech company operating within the Atresmedia group that provides software and managed services for digital and TV advertising monetisation. Its core offering is smartx, a proprietary ad server and supply-side platform built for broadcasters, publishers and media owners, with additional data management and campaign management capabilities. The platform is designed to unify linear TV, connected TV and web inventory so clients can manage programme-driven advertising and programmatic demand through one stack.

The company makes money through enterprise software access, transaction-linked monetisation on inventory flowing through its platform, and managed advertising services. Its direct customers are businesses rather than consumers: broadcasters, publishers, advertisers, agencies and ad operations teams that need ad serving, yield management, audience segmentation and privacy-compliant campaign execution.