oKube
oKube is a omnichannel attribution software linking media spend to store sales.
Analyst Perspective
E RETAIL DEVELOPMENT SAS operates oKube, an omnichannel marketing attribution and measurement platform sold to retailers, multi-location brands, agencies and media decision-makers. The platform measures how media spend influences online behaviour, store visits and sales by combining cookie-first online signals, in-store IoT data, multi-touch attribution, dashboards and predictive analytics. It is positioned as independent measurement rather than media inventory sales. The company makes money through direct B2B SaaS sales and related implementation work. oKube is marketed as part of the Smart TraffiK ecosystem and supports advertisers that need to connect digital and physical commerce outcomes across channels including display, search, TV, CTV, in-app and DOOH. Its commercial value rests on proving campaign effectiveness and improving media allocation with privacy-conscious, aggregated reporting.
Analyst Signal Briefing
Updated: 22 Aug 2026No strategic news signals detected in the last 90 days.
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Key insights about oKube
Category Differentiation
This company is not a media owner, retailer or ad network. It is a B2B attribution and measurement software business focused on connecting media exposure to store visits and sales.
oKube: About
The company runs a B2B software model centred on attribution and measurement infrastructure for omnichannel marketing. It creates value by ingesting campaign exposure data, reconciling online and offline identifiers, measuring store-visit and sales outcomes, and presenting decision-grade reporting and predictive ROI insights. This allows retailers, brands and agencies to justify budget allocation, compare channels and optimise media investment across physical and digital touchpoints.
How oKube Works & Monetises
Business model analysis and core revenue streams
oKube monetises through direct, custom-quoted software subscriptions sold to business clients. Revenue is anchored in recurring access to the SaaS platform, with additional commercial value tied to onboarding, measurement setup, data integrations and ongoing analytical use of campaign, CRM and in-store IoT data. The go-to-market is sales-led and demo-led rather than self-serve.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
oKube: Frequently Asked Questions
What is oKube?
oKube is an omnichannel attribution and measurement platform operated by E RETAIL DEVELOPMENT SAS for retailers, brands and agencies.
Who uses oKube?
Retail brands, multi-location businesses, marketing teams, media buyers, agencies and retail networks use oKube to measure campaign impact.
How does oKube make money?
It makes money through direct B2B software subscriptions and related implementation and data integration services.
Company Facts
- Founded
- 1912
- Headquarters
- France
- Core Segment
- AdTech Vendor
- Official Link
- okube-attribution.com