VusionGroup

Philip Papendieck (Intermate Group) — Author Profile

This HORIZONT author page profiles Philip Papendieck, co-founder and CEO of the Intermate Group, which comprises the social- and influencer-agency Intermate and the social-first production company Truemates. The page lists Papendieck’s recent 'Talking Head' columns on HORIZONT, including pieces published in January, February, March and June 2026 on topics such as social media strategy, relevance measurement and disinformation’s effect on algorithms. The page is a biographical and article-index entry rather than a single news event.

E‑commerce hit by rising fraudulent customers

A Lebensmittelzeitung article (published 2026-06-22) reports that dishonest customers and organised criminal groups are increasingly creating problems for online retail worldwide. The piece cites an analysis by the US cybersecurity firm Lex and warns that both isolated fraudulent consumers and coordinated gangs are contributing to growing fraud-related challenges for e‑commerce merchants. The report is descriptive and does not provide detailed numeric metrics in the published excerpt.

Which Social KPIs Truly Matter?

A Horizont feature (State of Social, Part 6) by Juliane Paperlein, published 2026-06-22, examines which KPIs advertisers and agencies should prioritise in social media. The piece reports that traditional vanity metrics like follower counts, views and likes are losing importance as clients demand firmer proof of advertising effectiveness on platforms such as Facebook, Instagram and TikTok. The article highlights a shift toward harder engagement measures — notably time spent with content — and includes industry commentary that brands must better justify social media investments. The story positions measurement and demonstrable impact as central concerns for paid social strategies.