RMC BFM

RMC BFM operates a vertically integrated media model. It builds and distributes audience through broadcast TV, radio and digital streaming properties, then monetises that audience through direct advertising sales, sponsorships, branded content and packaged multi-channel campaigns. Value is created by combining premium owned media inventory with a single commercial layer that allows agencies and brands to buy coordinated campaigns across multiple formats and channels.

RMC BFM is a French broadcast and digital media group operating news television, radio and streaming properties including BFMTV, RMC Radio and RMC BFM Play. It combines consumer media brands with an in-house advertising sales operation, RMC BFM Ads, which sells inventory across TV, radio and digital channels to agencies and advertisers in France.

The company makes money primarily from advertising sold against its owned audiences, including linear spots, digital video, audio, display and branded content. It also offers a campaign management interface for agencies to plan and run cross-channel campaigns across the group’s inventory. Its direct paying customers are media agencies, brands and advertisers, while consumers use its news, radio and streaming services largely on an ad-supported basis.