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Invibes Expands Team to Boost Global Ad Solutions

Invibes Advertising announced the recruitment of seven new specialists in France to support its international growth and the rollout of generative AI-powered advertising solutions. The move coincides with a 50% expansion of the Paris-based sales team in 2024, under the leadership of Stève Saleyron, with Thomas Defresne serving as Head of Sales. The new hires include Stéphane Allard (Sales Director) along with Kelly Lhuerre, Sophie Kubwimana, Manon Berger, Sara Benali, Pierre-Hadrien Roze, Paul Delplanque and Léo Trabut, who will engage with advertisers and agencies. Sami Battikh, General Manager France & MENA, said the expansion will improve service offers and accelerate GenAI-driven innovations. Invibes also highlighted its broader international growth, referencing footholds in the United States, Singapore and a planned expansion to Mexico, aimed at strengthening relations with advertisers and partners and delivering innovative solutions.

Invibes Boosts Paris Team for Global Ad Expansion

Invibes Advertising announces a 50% expansion of its Paris-based commercial team in 2024, adding seven new professionals to bolster its international growth and GenAI-powered advertising solutions. The hires are split across agency partnerships and advertiser relationships: Kelly Lhuerre and Sophie Kubwimana will join Stéphane Allard’s team to focus on agency partnerships; Manon Berger, Sara Benali, and Pierre-Hadrien Roze join the sales team led by Stève Saleyron; Paul Delplanque and Léo Trabut join Thomas Defresne’s team dedicated to advertiser relationships. The new recruits bring experience from publishers such as The New York Times, and media groups including RMC BFM and Les Échos. Sami Battikh, general manager France & MENA at Invibes, says the expansion strengthens service offerings for French advertisers and supports Invibes’ broader push into international markets, including recent launches in the United States and Singapore and an upcoming presence in Mexico.

Vista Buys Majority Share In TripleLift; Vivendi Denies Havas-Publicis Merger

AdExchanger’s Tuesday roundup highlights two major adtech developments. Vista Equity Partners has acquired a majority stake in TripleLift for about $1.4 billion, with the deal expected to close in Q2 2021; TripleLift will leverage Vista’s backing to expand globally and into connected TV. Vista’s portfolio includes Integral Ad Science and Mediaocean, and its Marketo investment was $1.8 billion, later sold to Adobe for $4.8 billion. Vivendi denied rumors of discussions to merge its Havas unit with Publicis Groupe, despite BFMTV reporting chatter and Publicis’ shares rising around €52. The piece also notes ID5’s $6 million Series A to develop identity solutions, led by CEO Mathieu Roche, with licensing deals to PubMatic and OpenX, as advertisers seek privacy-friendly targeting amid Google's cookie phase-out and IDFA restrictions.