richaudience.com

The company operates a two-sided programmatic advertising marketplace, creating value by matching advertiser demand with premium publisher supply and providing brand-safe, multi-format digital inventory. For publishers, it offers monetisation of web traffic through access to demand and yield-enhancing tools; for advertisers and agencies, it offers curated inventory, audience activation and contextual targeting within controlled private ecosystems. The technology layer (#core) supports configuration and operation of private premium programmatic environments, while operations and support services help buyers and sellers execute and optimise campaigns. Value is created through improved yield for publishers, safer and more targeted media buying for advertisers, and operational support for advanced programmatic activation.

Rich Audience is a programmatic advertising technology company, now part of EXTE, that operates a private marketplace connecting advertisers with premium web publishers. It provides multi-format inventory (display, video, rich media, native) and tools for audience activation and contextual targeting, with an emphasis on control, security and transparency versus open exchanges.

The firm generates revenue by facilitating media trades between advertisers and publishers and by offering a technology layer that lets advertisers and agencies run private premium ecosystems. Its paying customers are digital publishers seeking website monetisation and advertising buyers such as brands, agencies and trading desks that purchase inventory through its marketplace or managed services.