easescreen
easescreen is a digital signage CMS for enterprise and public display networks.
Analyst Perspective
PICHLER MEDIENTECHNIK E.U., trading as easescreen, is an Austrian private software company that provides digital signage content management software and related workplace display solutions. Its core platform enables organisations to centrally manage, schedule, and distribute content across digital displays, video walls, tablets, laptops, and other endpoints. The product suite also extends into room booking, desk sharing, interactive retail experiences, and queue communication use cases. easescreen sells primarily to enterprises, retailers, public institutions, facilities teams, and operators of multi-screen communication networks. It generates revenue from software licensing or subscription-style platform deployments, scaled by installation scope and feature requirements, alongside recurring support and maintenance through Software Assurance Plus. The company operates with a clear B2B model focused on operational communications, in-store engagement, and workplace coordination rather than advertising media trading or consumer publishing.
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Key insights about easescreen
Category Differentiation
easescreen is a B2B digital signage and workplace display software vendor, not a media owner, ad network, or consumer entertainment platform. It sells content management and operational display tools rather than publishing content itself.
easescreen: About
The company operates a B2B software model built around a proprietary digital signage platform. It creates value by giving organisations a centralised system for publishing, automating, and synchronising content across distributed screen networks and adjacent workplace devices. Around this core CMS, it packages vertical solutions such as room booking, desk sharing, interactive retail triggers, and queue management, which broaden account value and increase platform stickiness. Recurring support and maintenance services reinforce retention and lifecycle revenue.
How easescreen Works & Monetises
Business model analysis and core revenue streams
easescreen monetises through a software platform sold in licensed or subscription-style deployments, with pricing tied to rollout scale, number of screens or devices, and selected functionality. Additional recurring revenue comes from Software Assurance Plus, which covers updates, technical support, and ongoing maintenance. The company also expands revenue per account through adjacent workplace and interactive signage modules such as desk sharing, room booking, retail trigger solutions, and queue communication.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Featured on Market Maps
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This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
easescreen: Frequently Asked Questions
What is easescreen?
easescreen is a digital signage content management platform and related workplace display software suite operated by PICHLER MEDIENTECHNIK E.U.
Who uses easescreen?
Enterprises, retailers, public institutions, facilities teams, and organisations that manage multi-screen communications and workplace display workflows use easescreen.
How does easescreen make money?
It makes money from software licensing or subscription-style deployments of its signage platform and modules, plus recurring maintenance and support through Software Assurance Plus.
Company Facts
- Founded
- 1999
- Headquarters
- Austria
- Core Segment
- MarTech Vendor
- Company Size
- 10–49
- Official Link
- easescreen.com