Opt Out Advertising

The business combines adtech infrastructure with media enablement. On the supply side, it helps publishers serve and monetise inventory that cannot rely on user consent, cookies, or tracking. On the demand side, it gives advertisers and agencies tools or managed services to buy that inventory using contextual methods rather than personal data. Value is created by pairing privacy-compliant monetisation tools with access to curated publisher inventory, allowing both sides of the market to transact within stricter European privacy conditions.

Opt Out Advertising is a Dutch adtech company operating under the legal entity Opt Out Holding B.V. It provides a privacy-first advertising stack built for cookie-free and consentless environments, including an ad server for publishers, a self-service DSP for advertisers and agencies, contextual targeting, privacy-compliance tooling, and managed campaign services. Its products are aimed at enabling advertising and monetisation without reliance on personal data or traditional tracking methods.

The company makes money through a hybrid model of software and media revenue. It offers self-service platform access for publishers, advertisers, and agencies, while also generating revenue from managed campaign execution and monetisation of inventory through its curated publisher network. Its stated positioning is strongest in European privacy-regulated markets, with emphasis on premium publisher access and compliant ad delivery across display, video, CTV, and in-app channels.