Opt Out Advertising
Opt Out Advertising is a privacy-first adtech for consentless publisher monetisation and media buying.
Analyst Perspective
Opt Out Advertising is a Dutch adtech company operating under the legal entity Opt Out Holding B.V. It provides a privacy-first advertising stack built for cookie-free and consentless environments, including an ad server for publishers, a self-service DSP for advertisers and agencies, contextual targeting, privacy-compliance tooling, and managed campaign services. Its products are aimed at enabling advertising and monetisation without reliance on personal data or traditional tracking methods. The company makes money through a hybrid model of software and media revenue. It offers self-service platform access for publishers, advertisers, and agencies, while also generating revenue from managed campaign execution and monetisation of inventory through its curated publisher network. Its stated positioning is strongest in European privacy-regulated markets, with emphasis on premium publisher access and compliant ad delivery across display, video, CTV, and in-app channels.
Analyst Signal Briefing
Updated: 29 Jun 2026Opt Out Advertising has positioned its demand-side platform as a compliant alternative for EU political advertising following the withdrawal of major players such as Meta and Google from the sector. This strategic focus is supported by recent performance data from SuperRebel.Agency, which highlights the platform's ability to deliver higher quality traffic for brands such as Simyo. These developments reinforce the company’s emphasis on providing privacy-focused and regulation-compliant advertising solutions within the European market.
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Key insights about Opt Out Advertising
Category Differentiation
This is an adtech company focused on privacy-first ad delivery and buying, not a consumer privacy utility for users opting out of ads. It should also be distinguished from generic ad blockers or compliance consultancies because it operates active advertising infrastructure and media access.
Opt Out Advertising: About
The business combines adtech infrastructure with media enablement. On the supply side, it helps publishers serve and monetise inventory that cannot rely on user consent, cookies, or tracking. On the demand side, it gives advertisers and agencies tools or managed services to buy that inventory using contextual methods rather than personal data. Value is created by pairing privacy-compliant monetisation tools with access to curated publisher inventory, allowing both sides of the market to transact within stricter European privacy conditions.
How Opt Out Advertising Works & Monetises
Business model analysis and core revenue streams
Opt Out Advertising uses a mixed commercial model. Self-service software products such as the ad server, DSP, contextual targeting capabilities, and compliance tools are likely sold via SaaS-style platform access and/or usage-linked platform fees. Its managed service is explicitly sold on a fixed CPM basis for campaign execution and access to privacy-first inventory. It also monetises its publisher network through media sales, likely earning margin or take-rate on advertiser spend routed across aggregated inventory.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (Opt Out Advertising)
Better traffic, less noise
How SuperRebel.Agency® found out that Opt Out’s DSP delivers higher quality traffic for Simyo...
Read original sourceThe rules have changed. Forward-looking campaigns are already adapting.
After Meta, Microsoft, and Google stepped away from EU political ads, publishers and advertisers need a compliant platform and new strategy to reach voters effectively.
Read original sourceThe rules have changed. Forward-looking campaigns are already adapting.
After Meta, Microsoft, and Google stepped away from EU political ads, publishers and advertisers need a compliant platform and new strategy to reach voters effectively.
Read original sourceOpt Out Advertising: Frequently Asked Questions
What is Opt Out Advertising?
Opt Out Advertising is a Dutch adtech company that provides privacy-first ad serving, DSP, contextual targeting, compliance tooling, and managed media services for consentless advertising environments.
Who uses Opt Out Advertising?
Its paying users are businesses, mainly digital publishers, ad operations teams, advertisers, agencies, and media buyers looking to monetise or buy inventory without relying on personal data.
How does Opt Out Advertising make money?
It makes money through a mix of software revenue, managed campaign fees, fixed CPM media services, and monetisation of inventory sold through its publisher network.
Company Facts
- Founded
- 2021
- Headquarters
- Laan van Kronenburg 14, 1183 AS Amstelveen, Netherlands
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- optoutadvertising.com