Opt Out Advertising
Privacy-first adtech for consentless publisher monetisation and media buying.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Opt Out Holding B.V.
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- Laan van Kronenburg 14, 1183 AS Amstelveen, Netherlands
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- optoutadvertising.com
What Opt Out Advertising does
The business combines adtech infrastructure with media enablement. On the supply side, it helps publishers serve and monetise inventory that cannot rely on user consent, cookies, or tracking. On the demand side, it gives advertisers and agencies tools or managed services to buy that inventory using contextual methods rather than personal data. Value is created by pairing privacy-compliant monetisation tools with access to curated publisher inventory, allowing both sides of the market to transact within stricter European privacy conditions.
Category differentiation
This is an adtech company focused on privacy-first ad delivery and buying, not a consumer privacy utility for users opting out of ads. It should also be distinguished from generic ad blockers or compliance consultancies because it operates active advertising infrastructure and media access.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Opt Out Advertising is a Dutch adtech company operating under the legal entity Opt Out Holding B.V. It provides a privacy-first advertising stack built for cookie-free and consentless environments, including an ad server for publishers, a self-service DSP for advertisers and agencies, contextual targeting, privacy-compliance tooling, and managed campaign services. Its products are aimed at enabling advertising and monetisation without reliance on personal data or traditional tracking methods. The company makes money through a hybrid model of software and media revenue. It offers self-service platform access for publishers, advertisers, and agencies, while also generating revenue from managed campaign execution and monetisation of inventory through its curated publisher network. Its stated positioning is strongest in European privacy-regulated markets, with emphasis on premium publisher access and compliant ad delivery across display, video, CTV, and in-app channels.
Company news briefing
Briefing updated:
Opt Out Advertising has positioned its demand-side platform as a compliant alternative for EU political advertising following the withdrawal of major players such as Meta and Google from the sector. This strategic focus is supported by recent performance data from SuperRebel.Agency, which highlights the platform's ability to deliver higher quality traffic for brands such as Simyo. These developments reinforce the company’s emphasis on providing privacy-focused and regulation-compliant advertising solutions within the European market.
Business model & monetisation
Opt Out Advertising uses a mixed commercial model. Self-service software products such as the ad server, DSP, contextual targeting capabilities, and compliance tools are likely sold via SaaS-style platform access and/or usage-linked platform fees. Its managed service is explicitly sold on a fixed CPM basis for campaign execution and access to privacy-first inventory. It also monetises its publisher network through media sales, likely earning margin or take-rate on advertiser spend routed across aggregated inventory.
- Managed campaign execution
- Fixed CPM media buying service
- Publisher network inventory monetisation
- Media margin or take-rate on advertiser spend
- Self-service DSP access
- Platform fee and/or spend-linked software revenue
- Ad server and monetisation tooling
- SaaS / software subscription or usage-based fee
- Contextual and compliance tools
- Value-added software upsell
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Opt Out Advertising B.V.
IAB vendor record: 227
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 1 · optoutadvertising.com
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Junior Fullstack Developer(Junior) | Engineering & Development | Amsterdam | |
| Senior Fullstack Developer(Senior) | Engineering & Development | Amsterdam | |
| Medior Client Solutions Manager(Mid-Level) | Sales & Business Development | Amsterdam |
Explore company relationships
Questions about Opt Out Advertising
What is Opt Out Advertising?
Opt Out Advertising is a Dutch adtech company that provides privacy-first ad serving, DSP, contextual targeting, compliance tooling, and managed media services for consentless advertising environments.
Who uses Opt Out Advertising?
Its paying users are businesses, mainly digital publishers, ad operations teams, advertisers, agencies, and media buyers looking to monetise or buy inventory without relying on personal data.
How does Opt Out Advertising make money?
It makes money through a mix of software revenue, managed campaign fees, fixed CPM media services, and monetisation of inventory sold through its publisher network.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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