OAN

The company operates a B2B data provisioning and licensing model. It collects and organises behavioural audience data from many global markets, creating large catalogues of standardised audience segments (including a gaming-focused taxonomy) and custom segments on request. These data assets are integrated into major advertising platforms and data marketplaces, where they can be selected and activated by buyers for targeting and enrichment. Value is created by making privacy-compliant, ready-to-use audience segments available at scale, reducing the effort for advertisers and agencies to construct and maintain their own audience datasets, particularly in cookieless and gaming environments.

Online Advertising Network (OAN) is a Poland-based data provider specialising in audience data for digital advertising, with a particular focus on gaming audiences. It operates as a data broker, assembling behavioural and device-level data from over 200 global markets into pre-built and custom audience segments suitable for programmatic activation across major ad platforms.

OAN generates revenue by licensing these audience segments and datasets to advertisers, agencies, and adtech platforms for use in campaign targeting and data enrichment. Its segments are distributed via integrations with demand-side and advertising platforms such as The Trade Desk, Microsoft Advertising, Adform and Zeotap, and it offers an AI-based tool for quickly constructing gaming-related target groups for paid campaigns.