Eyeota

The company operates a B2B data and identity infrastructure model for digital advertising. It sources audience data from multiple online and offline providers and data owners, normalises and packages this data into standardised audience segments, and distributes these through an audience marketplace integrated with major buying and social platforms. It also provides contextual, identity, onboarding and enrichment capabilities so brands and platforms can create, extend and activate audience profiles across channels and identifiers, including in cookieless environments.

Value is created by improving the addressability and usefulness of disparate data for advertisers, and by enabling data owners to monetise their assets through controlled marketplace participation. Revenue is generated through fees and revenue shares on the sale and activation of audience segments, and through contracted services and licences for onboarding, enrichment, identity and activation support, primarily to enterprise and mid-market marketing organisations and platform partners.

Eyeota is a Singapore-founded audience data company that operates a global digital marketing data marketplace. It aggregates, standardises and distributes privacy-compliant audience segments built from online and offline data for use in programmatic, display, mobile and social advertising. Eyeota was acquired by Dun & Bradstreet in 2021 and now functions as its audience data and identity activation arm.

The company provides audience marketplace access, contextual overlays, identity and data enrichment, onboarding and omnichannel activation services. It earns revenue by selling and licensing audience segments to advertisers, agencies and platforms, and by charging data owners and brands for data onboarding, enrichment and identity solutions, often via marketplace-based revenue shares and enterprise contracts. Its customers are brands, agencies, media buyers, platforms (DSPs, DMPs, CDPs, social platforms) and data owners seeking to monetise or activate audience data.