Adttribution

The company operates as a business‑to‑business data and identity provider in the advertising and marketing ecosystem. It collects and organises user‑level and segment‑level data into audience taxonomies and identity graphs that can be activated across channels, including CTV and other cookieless environments. Value is created by enabling advertisers, agencies and platforms to reach defined audiences more precisely, extend reach across devices, and measure performance using interoperable identity solutions, while maintaining compliance with data protection regulations. Distribution is via direct commercial relationships and technical integrations with programmatic platforms and client data stacks.

Adttribution LLC is a United States–based audience data provider focused on digital advertising, particularly connected TV (CTV) and other cookieless environments. It supplies segmented audiences and raw data streams that can be activated across multiple channels and integrated with identity graphs for cross‑device targeting and measurement.

The company generates revenue by licensing audience segments and data feeds to advertising and marketing clients, and by providing identity and audience solutions that support compliant targeting under regulations such as GDPR and CCPA. Its customers are businesses such as advertisers, media agencies and ad‑tech platforms that require third‑party data for targeting, enrichment and campaign optimisation, not end consumers.