OnAudience

The company operates a B2B data and technology model centred on collecting and processing large-scale behavioural data from billions of global devices, converting this into structured audience products, and distributing it through programmatic advertising channels. Core value creation comes from transforming raw device- and ID-level events into usable audience segments, curated inventory-plus-audience deals, and enrichment attributes that can be plugged into demand-side platforms, CRMs and analytics environments.

Revenue is generated by selling data access and services to advertisers, agencies, platforms and data teams: packaged audience catalogues for activation in DSPs; AI-generated custom audiences directly integrated into buying platforms; curated deal IDs that bundle audiences and inventory; enrichment services for first-party datasets; and raw data feeds for modelling and analytics. Professional services (custom taxonomies, integration support) complement these products and deepen account relationships rather than acting as a primary revenue stream.

OnAudience is a UK-based data and adtech company focused on audience data products for digital advertising and marketing. It operates a data management and processing stack (owned by parent company Cloud Technologies S.A.) that ingests behavioural signals from billions of devices and exposes them as pre-built audience segments, AI-generated bespoke audiences, curated deal IDs and raw data feeds for programmatic media buying.

The company earns revenue by licensing audience segments and raw data to media buyers and platforms, selling managed curation and enrichment services, and providing access to its AI-based audience builder. Its customers are primarily media agencies, brand advertisers, trading desks, programmatic teams, and data science or CRM owners at B2B organisations who need data-driven targeting, enrichment and analytics for advertising and marketing use cases.