Data Exchanger

The business revolves around collecting, enriching, and activating consumer behaviour data for use in digital marketing and e‑commerce performance. It has built a proprietary DMP that ingests first‑party data via tags, combines it with curated third‑party data from publisher partners, and outputs audience segments to ad buying platforms and client systems. Value is created by improving campaign targeting, conversion rates, and customer insights, and by offering turnkey media packages and analytics based on these datasets.

Revenue is generated through a mix of platform access to the DMP, licensing of predefined and custom audience segments, and professional and managed services for analytics, cart recovery, personalised video, and campaign execution. The company also monetises via media budgets flowing through its packaged media products, where it charges using standard digital media pricing metrics and optimisation services.

DataExchanger (brand of Little Big Data Sp. z o.o.) is a Polish adtech and data company focused on audience data management and activation for digital advertising and e‑commerce. It operates a proprietary data management platform (DMP), sells curated third‑party audience data, and provides managed media, analytics, and personalisation services.

The company generates revenue by providing access to its DMP, licensing audience data segments, and running data‑driven campaigns billed on standard media models (CPC, CPM, SUC, FF). Its customers are advertisers, media agencies, publishers, and e‑commerce businesses that need centralised audience data, targeted media buying, conversion optimisation, and personalised video and cart‑recovery solutions.