Adagio

Adagio.io operates as a B2B adtech vendor providing sell-side optimisation modules that plug into publishers’ existing prebid and programmatic stacks. Its value creation centres on increasing publishers’ advertising yield by optimising demand paths, pricing floors, attention-based ranking, competition among buyers, and latency between supply and demand partners. The company delivers its capabilities as software components and decisioning logic, integrated into publishers’ web and in-app infrastructures and typically supported by managed onboarding and configuration.

Commercially, Adagio.io positions itself as a technology provider to publishers rather than a media arbitrageur. It creates value when it raises effective CPMs, reduces wasted requests, and improves fill, capturing a portion of the incremental revenue through usage-based pricing. The business fits within the publisher yield and operations segment of adtech, competing with broader sell-side platforms and optimisation tools while specialising in granular, module-based optimisation of the supply path and auction economics.

Adagio.io (Onfocus SAS) is a France-based advertising technology company focused on optimising sell-side programmatic monetisation for digital publishers. It develops modules that optimise demand paths, pricing floors, latency, and attention-based valuation within header bidding and prebid-based infrastructures.

The company sells its technology to web and in-app publishers and their yield/ad-operations teams, typically via enterprise contracts. Revenue is generated through CPM-based fees and commission or revenue-share models tied to incremental media revenue, rather than buying or reselling media on its own balance sheet. Adagio was acquired by Intracto (now iO) and continues as part of that group’s adtech offering.