Nativery

The business operates as a native advertising network and platform. It intermediates between advertisers that want to distribute content and offers across editorial environments, and publishers that monetise their inventory through sponsored content units. Advertisers use a campaign hierarchy (campaign → ad group → ads) with controls over CPC, device and creative formats, while publishers integrate a configurable widget and standard IAB placements to serve content recommendations. The platform’s value lies in its proprietary recommendation and optimisation algorithms, cross-publisher reach, and managed account support aimed at improving conversion metrics (CPL and CPA) for advertisers and incremental revenue for publishers. Revenue is created by aggregating advertiser demand, routing it to publisher supply, and providing targeting, tracking and reporting across the network.

Nativery S.r.l. is an Italy-based native advertising platform founded in 2018 and headquartered in Turin. It operates a content-discovery ad network that connects advertisers with online publishers via a recommendation widget and supports native, video and rich media ad formats optimised for performance metrics such as CPL and CPA.

The company generates revenue by charging advertisers on performance-focused pricing models (primarily CPC leading to CPL/CPA outcomes) while paying publishers for traffic and conversions, retaining a margin on media spend. Its direct customers are advertisers (brands and agencies) running native/content-discovery campaigns and publishers seeking to monetise editorial traffic through sponsored-content placements.