LightAd

The business operates a B2B programmatic advertising platform that gives buyers access to open auction and direct digital media inventory through a single interface. It creates value by consolidating campaign planning, bidding, targeting, identity resolution, creative optimisation, fraud filtering and reporting into one workflow for advertisers and agencies. Revenue is linked to platform access and media buying activity rather than consumer usage.

LightAd is the trading name used by Three Spring Media LTD for a self-service demand-side platform used to plan, buy and optimise programmatic advertising campaigns. The platform supports real-time bidding and programmatic direct buying across web, in-app and connected TV inventory, with audience targeting, cross-device identity, creative optimisation, fraud controls and analytics delivered through a cloud-based interface.

The company makes money from B2B platform usage tied to advertising activity. Its direct customers are advertisers, media agencies, performance marketers and programmatic trading teams that use the platform to access inventory and manage campaigns. Based on the provided information, the business operates as a private Israeli AdTech company within the Three Spring Group structure.