LightAd
Self-service DSP for programmatic buying across web, apps and CTV.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Three Spring Media LTD
- Entity type
- COMPANY
- Headquarters
- Mivzah Kadesh 21, Raanana, Israel 4331811
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- lightad.com
What LightAd does
The business operates a B2B programmatic advertising platform that gives buyers access to open auction and direct digital media inventory through a single interface. It creates value by consolidating campaign planning, bidding, targeting, identity resolution, creative optimisation, fraud filtering and reporting into one workflow for advertisers and agencies. Revenue is linked to platform access and media buying activity rather than consumer usage.
Category differentiation
LightAd is a B2B programmatic advertising platform, not a consumer media app or a publisher. It should be distinguished from larger general-purpose DSP incumbents by its smaller scale and group-owned trade-name structure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
LightAd is the trading name used by Three Spring Media LTD for a self-service demand-side platform used to plan, buy and optimise programmatic advertising campaigns. The platform supports real-time bidding and programmatic direct buying across web, in-app and connected TV inventory, with audience targeting, cross-device identity, creative optimisation, fraud controls and analytics delivered through a cloud-based interface. The company makes money from B2B platform usage tied to advertising activity. Its direct customers are advertisers, media agencies, performance marketers and programmatic trading teams that use the platform to access inventory and manage campaigns. The business operates as a private Israeli AdTech company within the Three Spring Group structure.
Business model & monetisation
LightAd uses a SaaS-led programmatic monetisation model. Customers appear to fund accounts in advance to run campaigns, and revenue is generated from a combination of platform access and a spend-linked take-rate or buying margin on media transacted through the DSP, with possible additional value capture from optimisation, targeting and other platform features.
- DSP platform access and usage
- Software Subscription
- Media spend-linked platform fees
- Percentage Take-Rate
- Advanced targeting and optimisation value capture
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Three Spring Media LTD
IAB vendor record: 1534
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6
- Declared feature IDs
- 1, 2
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 30 · lightad.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about LightAd
What is LightAd?
LightAd is a self-service demand-side platform operated by Three Spring Media LTD for buying and optimising programmatic advertising across web, in-app and connected TV inventory.
Who uses LightAd?
Its users are advertisers, media agencies, performance marketers and programmatic trading teams that need a buying interface for digital media campaigns.
How does LightAd make money?
It appears to earn revenue from B2B platform usage and media-spend-linked fees associated with campaigns run through its DSP.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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