iSpot.tv

The business operates an enterprise analytics and measurement platform for television and streaming advertising. It ingests viewing and device data plus a proprietary advert catalogue to deliver products for creative assessment, audience measurement, outcome attribution and advert discovery/competitive intelligence. Value is created by giving advertisers, agencies and media owners independent metrics on reach, frequency, brand impact and conversions linked to TV and streaming campaigns, enabling better media planning, creative optimisation and ROI analysis.

Revenue is generated through recurring enterprise contracts for access to its software platforms, dashboards and measurement services, often on annual terms with large brands. Additional value and revenue come from data licensing arrangements and integrations with partners, and from bespoke measurement and attribution engagements for clients that require customised studies or advanced analyses.

iSpot.tv is a US-based television and streaming advertising measurement company founded in 2012. It provides products for creative testing, audience measurement, outcome attribution and competitive ad intelligence across linear TV and connected TV. The firm uses smart TV, set-top box and other data sources combined with a proprietary advert catalogue to track impression delivery, audiences, brand impact and business outcomes.

The company generates revenue primarily from enterprise contracts with advertisers, agencies, media owners and partners who use its platforms and data for planning, optimising and valuing TV and streaming campaigns. Its customer base includes more than 500 brands, and it competes with established measurement and analytics providers such as Nielsen, Comscore and Samba TV.