Alphonso

The company operates a B2B data and software model centred on large-scale TV viewership and ACR data. It continuously indexes TV programmes and ad airings across broadcast and OTT sources and aggregates household-level viewing signals into audience datasets. These datasets power several commercial offerings: analytics dashboards for TV ad performance and attribution, local-market measurement products for broadcasters, and campaign management tools linking TV exposure to digital retargeting.

Value is created by enabling advertisers, agencies, broadcasters and OEMs to understand who was exposed to which TV ads, to attribute online and offline outcomes to that exposure, and to extend those audiences into digital channels. Revenue is realised through recurring SaaS subscriptions, enterprise data licensing, and fees for campaign activation and bespoke analytics, often under multi-year B2B contracts and strategic OEM partnerships (notably LG’s ad solutions).

Alphonso.tv is a US-based television data and measurement company, now majority-owned by LG Electronics. It collects and processes automatic content recognition (ACR) and viewership data from connected TVs and other devices to index TV content and advertisements in real time across linear and streaming channels. Using this data, it provides audience measurement, attribution, and TV-to-digital activation tools to advertisers, agencies, broadcasters, station groups and OEM ad platforms.

The company generates revenue by selling SaaS analytics tools, licensing its TV audience and attribution data, and charging for campaign activation and management services. Its customers use these products to measure campaign reach and outcomes, attribute online and offline behaviours to TV exposure, extend TV audiences into digital channels, and support sales of media inventory, especially within LG’s connected TV advertising stack and local broadcaster partnerships.