inPowered AI

The business creates value by embedding AI decisioning on the sell-side of programmatic advertising to improve the performance and yield of PMP campaigns. Its platform runs machine-learning models directly on exchanges and SSPs to decide, in real time, how each impression should be valued and which deals to activate, using measurement and outcome data such as brand lift, store visits and customer value.

Commercially, it operates as an adtech partner to agencies, brands and media companies, offering turnkey PMP Deal IDs and integrations with DSPs and measurement partners. Value is delivered through better campaign outcomes for buyers and improved monetisation for media owners, while the company captures part of the media economics and/or charges for access and managed services around these AI-powered deals.

inPowered AI is a United States–based advertising technology company focused on sell-side programmatic decisioning. It deploys custom AI models directly within supply-side platforms and exchanges to optimise impression-level bidding for Private Marketplace (PMP) deals across display, video and CTV.

The company serves media agencies, brand advertisers and media owners that buy or monetise programmatic inventory via PMP. It generates revenue by packaging and activating outcome-focused PMP deals and associated campaign services, likely earning a margin or take-rate on managed ad spend and potentially platform or service fees. Recent funding from well-known adtech investors is being used to scale these AI solutions.