IDX
IDX is a israeli self-serve ad platform for publishers and agencies.
Analyst Perspective
I.D.X INFORMATION SERVICES LTD, trading as IDX, is an Israeli adtech company that provides publisher-facing advertising infrastructure. Its core offer is a white-label self-serve advertising platform and premium private marketplace that enable publishers, media houses and sales teams to sell direct inventory to agencies and advertisers across display, video, CTV and native formats. The company also provides an integrated audience data platform for first-party and second-party activation, targeting and brand lift measurement. IDX makes money through B2B software licensing and managed implementation services. Its direct customers are publishers, media houses, sales houses, publisher ad operations teams and agencies buying direct media inventory. The company creates value by helping publishers retain control of data, customer relationships and media margins while reducing manual AdOps workload through automation, inventory forecasting, billing workflows and ad server integrations.
Analyst Signal Briefing
Updated: 22 Aug 2026No strategic news signals detected in the last 90 days.
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Key insights about IDX
Category Differentiation
This company is an Israeli publisher adtech and self-serve media infrastructure provider, not a stock index business, identity service or general consumer app. It sells B2B advertising software and services to publishers, media sellers and agencies.
IDX: About
IDX operates a B2B adtech model built around publisher monetisation infrastructure. It supplies proprietary software that lets publishers and media sellers run branded self-serve buying environments, package inventory in private marketplaces, automate campaign workflows and activate audience data within a controlled environment. The business combines recurring platform access with implementation and operational support services, embedding the software into publisher sales and AdOps processes.
How IDX Works & Monetises
Business model analysis and core revenue streams
IDX monetises through quote-based software subscription and platform licensing for its self-serve advertising platform and audience data capabilities, combined with service fees for onboarding, implementation, customisation, AdOps support, solution engineering and technical integrations. Commercial value is tied to replacing intermediary workflows, improving direct-sales efficiency and supporting premium publisher inventory transactions.
Revenue Channels
Programmatic Stack & IAB Governance
Verified industry standards, TCF 2.2 compliance & header bidding architecture
Verified participant in the IAB Transparency & Consent Framework with GDPR-audited consent standards.
Verified adapter architecture for low-latency header bidding auctions across Web, Video, CTV, and In-App.
Transparent supply path verification (SPO) in the Polaris7 Knowledge Graph.
Verified Governance & Programmatic Capabilities (IDX)
GDPR-compliant audience segmentation & first-party data activation.
Auditable measurement of ad performance, viewability & attribution.
Support for alternative Universal IDs & privacy-safe identifier graphs.
Optimized supply path lengths eliminating unauthorized reseller hops.
Products & Services in Categories
Verified structural categorizations from the graph
IDX: Frequently Asked Questions
What is IDX?
IDX is an Israeli adtech company that provides white-label self-serve advertising software, private marketplace infrastructure, audience data tools and implementation services for publishers and media sellers.
Who uses IDX?
Publishers, media houses, sales houses, publisher AdOps teams, agencies and direct advertisers use IDX to buy, sell and manage direct media inventory and audience-driven campaigns.
How does IDX make money?
IDX makes money from B2B software licensing for its self-serve platform and data products, plus service fees for onboarding, integration, AdOps support and solution engineering.
Company Facts
- Founded
- 2017
- Headquarters
- Israel
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- id-x.co.il