Hopin

The business model centred on providing an integrated software platform for running virtual, hybrid, and in-person events, plus associated video and streaming tools. Value was created by replacing multiple disjointed point tools (webinar hosting, registration, streaming, on-site check-in) with a single environment that covered end-to-end event workflows: planning, marketing, ticketing, live delivery, and post-event analytics. Additional acquisitions (live-streaming studio, in-person operations, and video hosting) broadened the suite to serve marketing teams, event agencies, and enterprises running complex events.

Revenue was primarily subscription-based, with customers paying for access to cloud-hosted software and, in some cases, additional usage-based or per-event charges. In-person event features and services (e.g. devices, technicians, exhibitor lead retrieval licences) were sold as add-ons. This model allowed the company to scale recurring revenues as customers increased event volumes, attendee counts, and feature adoption.

Hopin was a UK-based virtual and hybrid event technology company that built a cloud-hosted event management platform and acquired several video and in-person event solutions. Its core offering enabled organisations to run online, hybrid, and physical conferences, webinars, and exhibitions, with modules for virtual stages, sessions, networking, expo areas, registration, and analytics. Over time it added live-streaming studio tooling, video hosting, and on-site check-in and badge printing products.

The company generated revenue through subscription software plans and add-ons sold primarily to businesses and event organisers. Its assets have since been sold: the flagship events platform and Session product were acquired by RingCentral, while the remaining product lines, including live-streaming and video tools, were acquired by Bending Spoons. Competing solutions include Cvent, Eventbrite, and other event management platforms.