Hodoku DSP
Programmatic DSP with ad serving, data activation and managed services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Foreshadow s.r.o.
- Entity type
- COMPANY
- Founded
- 2022
- Headquarters
- Chudenická 1059/30, Hostivař, 102 00 Praha 10, the Czech Republic
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- hodokudsp.com
What Hodoku DSP does
Hodoku operates a B2B AdTech model centred on programmatic media buying infrastructure. It creates value by giving advertisers and agencies access to RTB inventory, targeting tools, campaign analytics and log-level transparency, then extends that core platform with adjacent products including ad serving, audience data activation, creative production and managed AdOps support. This lets clients buy either a standalone DSP or a fuller operating stack for campaign execution.
Category differentiation
This company is a programmatic demand-side platform and related AdTech stack, not a publisher, SSP or consumer media app. It should also be distinguished from generic creative studios because its core role is media buying infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Hodoku DSP is the trading brand of Foreshadow s.r.o., a Czech programmatic advertising software company. Its core product is a business-to-business demand-side platform used by advertisers, agencies and trading desks to plan, buy and optimise digital media through real-time bidding across display, mobile, in-app, connected TV, video and gaming inventory. The company also offers a bundled ad server, a data management capability for first-party audience activation, and supporting creative and AdOps services. The business makes money through a mix of software access, media-spend-linked platform economics and paid service work. Its customers are business buyers rather than consumers: brand marketing teams, media agencies, trading desks, publishers using the ad server, and clients that want either self-serve programmatic execution or managed campaign support.
Business model & monetisation
The company monetises through a blended commercial model. Core DSP revenue is generated via software access and media-spend-linked fees or take-rates on programmatic buying. Additional revenue comes from bundled full-stack contracts combining the DSP, ad server and data management capabilities, alongside managed AdOps support billed as service fees or retainers and creative production billed on a project or campaign basis. Pricing appears custom rather than publicly standardised.
- DSP platform revenue
- Percentage take-rate on media spend and/or platform usage fees
- Managed AdOps support
- Service fee / retainer
- Creative production and rich media services
- Project-based service fees
- Ad server and data platform bundling
- SaaS / software subscription or packaged licensing
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Foreshadow s.r.o
IAB vendor record: 1190
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Hodoku DSP
What is Hodoku DSP?
Hodoku DSP is a B2B programmatic advertising platform used to buy and optimise digital media through real-time bidding, with adjacent ad serving, data and service capabilities.
Who uses Hodoku DSP?
Its users are advertisers, media agencies, trading desks, brand teams, publishers using the ad server, and clients needing managed AdOps or creative support.
How does Hodoku DSP make money?
It appears to earn revenue from DSP platform fees tied to media buying, bundled software contracts for ad serving and data activation, and paid managed or creative services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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