Hashtag Labs

The company operates a B2B adtech model focused on publisher monetisation infrastructure. It develops and maintains software platforms for managing header bidding and ad stack configuration, aggregating and transforming monetisation and analytics data into an accounting-grade data store, and debugging ad implementations via a browser extension. These tools help publishers centralise technical configuration, reduce manual operations work, and obtain reliable revenue reporting across multiple monetisation partners.

Value is created by simplifying complex ad-ops workflows, reducing implementation and maintenance effort of header bidding frameworks, and providing a single dataset for finance and operations teams. Professional services—such as implementation support, wrapper builds and line-item automation—complement the software, enabling publishers with limited in-house engineering capacity to adopt and operate these tools effectively. Post-acquisition, these capabilities sit inside Aditude’s broader publisher monetisation stack, but remain focused on publisher yield and operations enablement.

Hashtag Labs is a US-based ad technology company acquired by Aditude in 2024 that provides software tools and revenue operations services for digital publishers. Its products focus on configuring header bidding and other advertising technology, consolidating monetisation and analytics data, and debugging ad stack implementations.

The firm generates revenue through usage-based SaaS subscriptions for its configuration and analytics platforms, along with professional ad operations and engineering services. Its paying customers are digital publishers, publisher networks and their revenue operations or ad-ops teams seeking to improve and manage advertising monetisation workflows, rather than advertisers or end-consumers.