Aditude

The company operates a B2B adtech model focused on publisher yield optimisation. It provides cloud-based header bidding, ad serving, and reporting products that replace or augment legacy ad servers and on-site wrappers. These tools connect publishers to multiple demand partners, manage auctions, and provide unified analytics, creating value by improving fill rates, pricing, and operational efficiency. In addition, it offers professional and managed services where internal specialists run and optimise the stack for clients, reducing the need for in-house ad ops and engineering teams.

Aditude is a US-based advertising technology company providing ad operations infrastructure for online publishers. Its platform includes a cloud-hosted header bidding wrapper, a managed Prebid Server, a lightweight ad server, and analytics tools that consolidate revenue and auction data across demand partners to optimise yield.

The company generates revenue by licensing its software to publishers and offering managed services where its team configures and operates the monetisation stack on clients’ behalf. Customers are primarily medium to large digital publishers and gaming developers seeking to increase advertising revenue and reduce reliance on legacy ad servers and in-house engineering resources.