Grabarz & Partner

Grabarz & Partner Loses Porsche Account; Serviceplan Succeeds

Hamburg-based Omnicom subsidiary Grabarz & Partner publicly bade an emotional farewell to long-time client Porsche after losing the account. Ralf Heuel, the agency’s CCO, reflected on the end of a ten-year relationship, described the impact on his team and argued agencies should be candid about losses as well as wins. Heuel issued a brief public message of goodwill — "KEEP ON PUSHING, PORSCHE AND SERVICEPLAN. SERIOUSLY." Porsche informed Grabarz & Partner that Serviceplan will become its new global lead agency effective January 1, 2027. The farewell post, widely praised across the industry, raised questions about how Grabarz & Partner will move forward; the story was reported by Mehrdad Amirkhizi on Horizont on August 12, 2026.

Serviceplan Wins Porsche Marketing Pitch

Porsche has awarded its newly tendered marketing mandate to the agency group Serviceplan. According to HORIZONT, the Stuttgart automaker is consolidating its marketing budget with Serviceplan, which secured the entire package. Incumbent agencies including Grabarz & Partner and UDG lost out in the pitch. The Volkswagen subsidiary (Porsche) confirmed the account award on request. The article was published by HORIZONT on 2026-08-05.

ACE campaign wins HORIZONT 'Creation of the Month'

HORIZONT readers voted the ACE (Auto Club Europa) brand campaign developed by Serviceplan as July's "Creation of the Month", winning 74.5% of votes. The runner-up was Accenture Song’s campaign for digital bank Chase (17.3%), followed by Penny’s Malle-song by Charles & Charlotte (2.2%). The top five also included AOK’s film "Nah bei dir" by KNSK (1.6%) and Ottobock’s "Dear AI" by Presence (1.3%). McDonald’s World Cup campaign featuring Bastian Schweinsteiger (Scholz & Friends) received no votes. The article also announces that the August voting has started, listing participating brands and their agencies.