GlobalWebIndex

The business model is built around operating a proprietary, large-scale global consumer survey programme, converting raw responses into structured, harmonised datasets, and distributing these via a self-service SaaS platform and API. Customers subscribe to access a core dataset and can extend coverage with add-on vertical datasets (e.g. kids, gaming, sports) that recontact or supplement the core panel. The platform includes analysis tools, deck-building capabilities and an AI assistant to turn data into usable insights, which deepens usage and stickiness. Value is created by reducing the time and cost for brands, agencies and rights holders to obtain comparable, cross-market consumer insight for planning, segmentation and commercial decision-making.

Trendstream Limited, trading as GWI, is a UK-based audience insights and market research company that operates a subscription Software-as-a-Service platform. It runs large-scale, harmonised consumer surveys across many countries and exposes the resulting datasets through a self-service web interface, reporting tools and an API for audience profiling and behavioural analysis.

The company generates revenue by selling tiered subscriptions to businesses that need consumer data, including brands, media agencies, publishers, sports and gaming rights holders, and other marketing and insight teams. It also sells access to specialist datasets such as kids, gaming and sports panels, and offers professional services and analyst support on top of its core data platform.