fuboTV

The business combines a direct-to-consumer streaming subscription model with owned-media advertising monetisation. On the consumer side, the company aggregates licensed live channels and video content into monthly plans sold directly to households. On the advertising side, it packages and sells its proprietary CTV inventory, sponsorships and interactive ad formats to brands and agencies. Value is created by attracting viewers with sports-led live programming, then monetising attention through both recurring subscriptions and ad sales.

fuboTV Inc. is a US-based live TV streaming company that sells subscription access to bundled linear channels, live sports and on-demand content delivered over the internet. Its consumer proposition is positioned as a cable replacement for cord-cutters, with features such as cloud DVR, multi-device streaming and high channel counts.

The company also operates an advertising business that sells connected TV inventory on its owned platform to advertisers and media agencies. It therefore generates revenue from two primary sources: consumer subscription fees and brand advertising, particularly around premium live sports and interactive CTV formats. Its customers are both end consumers paying monthly plans and B2B advertising buyers purchasing access to its streaming audience.