fraud0

The company operates a B2B SaaS model focused on digital advertising fraud detection and invalid traffic mitigation. Its core cloud platform analyses on-site and in-ad signals to classify sessions and impressions, then uses integrations with Google Analytics and major ad platforms to trigger mitigation actions such as IP blocking, exclusion audiences, and automated refund submissions. Additional modules specialise in affiliate conversion fraud and fake form submissions, protecting both media budgets and downstream CRM and commission costs.

Value is created by reducing wasted spend on invalid clicks and impressions, preventing fake leads from entering sales systems, and providing more accurate measurement data. The company distributes its product as a tag/SDK plus API with self-service onboarding for smaller customers and higher-touch account management for enterprise clients. Revenue is recurring, driven by subscription fees aligned with traffic volumes and advanced feature bundles.

fraud0 is a Munich-based private company that provides software to detect and mitigate invalid traffic and ad fraud across digital marketing channels. Its platform classifies on-site sessions and in-ad impressions, integrates with Google Analytics and major ad platforms, and automates actions such as IP blocking, negative audience creation, and Google Ads refund requests.

The company sells subscription plans priced by monthly session volumes and feature access, with higher tiers aimed at enterprise advertisers. Customers are primarily performance marketers, advertisers, agencies, and programme managers running paid campaigns, affiliate programmes, and lead-generation funnels who seek to protect media budgets, commissions, and CRM data from fake clicks, impressions, and form submissions.