F11
F11 is a drive-to-store advertising software for retailers and brands.
Analyst Perspective
F11, also presented as Factor Eleven, is a B2B AdTech vendor focused on drive-to-store advertising for brick-and-mortar retailers and brand advertisers. Its core platform supports campaign planning, automated creative production, cross-channel distribution, contextual targeting and real-time reporting, with the stated objective of increasing store visits and improving local promotional performance. The company also offers AdCreator for multi-screen creative automation and Brand Booster as a managed campaign service. The business combines proprietary software with managed media execution. It sells platform-based advertising workflow tools to retailers, brand marketing teams and agencies, while also generating service revenue from fully managed high-visibility brand campaigns. Its commercial positioning is centred on local retail activation, store-level promotion and linking digital advertising activity with offline retail outcomes.
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Updated: 22 Aug 2026No strategic news signals detected in the last 90 days.
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Key insights about F11
Category Differentiation
F11 is not a retailer, publisher or general media agency. It is a retail-focused advertising technology company and managed campaign provider centred on drive-to-store activation.
F11: About
F11 runs a hybrid AdTech model. It creates value by giving retailers, brands and agencies a single workflow for planning, producing, distributing and measuring local advertising campaigns tied to physical retail outcomes. The platform layer covers campaign orchestration, creative automation and reporting, while the service layer covers managed campaign execution and creative support. This structure allows the company to monetise both recurring software usage and hands-on campaign delivery.
How F11 Works & Monetises
Business model analysis and core revenue streams
F11 monetises through a hybrid B2B model combining proprietary platform access with managed campaign services. The drive-to-store platform is sold through a contact-led commercial process rather than public self-serve pricing. AdCreator is monetised as a proprietary creative automation capability bundled into platform usage or broader campaign delivery. Brand Booster generates service revenue from fully managed campaign execution, creative support and campaign activation. Media activation budgets are an additional revenue source where campaigns are executed through the company’s workflow.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
F11: Frequently Asked Questions
What is F11?
F11 is a retail-focused AdTech company that provides a drive-to-store advertising platform, creative automation tools and managed campaign services for retailers and brands.
Who uses F11?
Brick-and-mortar retailers, multi-location retail marketing teams, brand advertisers and agencies use F11 to run local and national digital campaigns tied to physical store goals.
How does F11 make money?
F11 makes money through platform access, creative automation capabilities and managed campaign execution services, with additional revenue linked to campaign activation.
Company Facts
- Core Segment
- AdTech Vendor
- Official Link
- f11-ads.com