Exactag

The company operates a B2B software and services model centred on an enterprise marketing performance and attribution platform. It provides first‑party tracking and integrations with publisher APIs to aggregate campaign, cost and conversion data into a dedicated database, then applies multi‑touch, data‑driven, and incrementality models to estimate channel and campaign contribution. Outputs are delivered through a user interface, reporting, exports and APIs that can feed into bid management and other marketing tools for optimisation. Value is created by helping advertisers and agencies understand true channel performance, reduce inefficient spend and improve return on marketing investment, particularly in cookieless and upper‑funnel environments. Revenue is earned through recurring platform access fees and additional professional services for onboarding, integration, modelling configuration and ongoing support.

Exactag GmbH is a German marketing analytics provider offering a marketing performance platform focused on attribution and cross‑channel measurement. Its software collects and integrates data on customer events such as clicks, views, engagements and conversions to model the contribution of different marketing channels, including in cookieless environments, and to feed these results back into media buying and bid management systems.

The company generates revenue by licensing its platform and associated modules to enterprise advertisers and agencies, typically via subscription contracts complemented by implementation and professional services. Its customers are large brands and organisations running multi‑channel digital marketing, as well as media and performance marketing teams that need data‑driven attribution, incrementality measurement, and automated optimisation of advertising spend.