Emerse

Emerse creates value by giving business customers access to programmatic media buying infrastructure without the commercial friction of minimum commitments or software subscription fees. It combines proprietary buying technology, optimisation tools and analytics with optional hands-on service delivery. This allows customers to either buy media directly through the platform or outsource execution to Emerse’s specialists, while Emerse captures revenue from media-linked pricing and service fees.

Emerse is a Swedish programmatic advertising technology company that operates a demand-side platform and related optimisation tools for digital media buying. Its core offer is a self-service DSP that gives advertisers and agencies access to global ad inventory across exchanges, sites and apps, alongside creative testing, machine learning-driven optimisation and analytics capabilities. The company also sells managed programmatic buying services for customers that want campaign execution outsourced.

The business makes money through a hybrid model: transactional revenue tied to media buying through its platform and service-based revenue from managed campaign execution. Its direct customers are businesses rather than consumers, primarily advertisers, media buyers, agencies and marketing teams seeking programmatic buying, creative optimisation and campaign analytics.