DataWave

DataWave creates value by serving both sides of the digital advertising market. On the demand side, it offers a proprietary DSP for advertisers and agencies to buy inventory programmatically. On the supply side, it provides ad-serving and monetisation tools for publishers and app developers, plus an ad network that aggregates inventory and demand. It also sells implementation and bespoke development work for clients needing custom AdTech infrastructure. In parallel, it owns and monetises consumer media assets such as content sites, rewarded environments, and mobile games, giving it additional first-party inventory and traffic monetisation pathways.

DataWave is an Israeli AdTech company operating a proprietary demand-side platform, ad-serving tools, an ad network, and related API and custom development services. Its commercial customers appear to be advertisers, agencies, publishers, app developers, and technical teams that need programmatic buying, ad delivery, or tailored advertising infrastructure. The company states that its DSP supports real-time bidding, cross-device delivery including connected TV, and machine-learning-based optimisation.

Alongside its B2B AdTech stack, DataWave also operates owned consumer-facing media assets including rewarded properties, comparison content, blogs, and mobile games. This means the business combines software and infrastructure revenue, managed service fees, and media monetisation from owned inventory. The model is therefore hybrid: part software vendor, part ad network, part service provider, and part publisher/operator of monetised digital properties.