Danoler
European publisher monetisation platform focused on multicultural audience supply.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Danoler Group Sp. z o.o.
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- Ul. Chodakowska 53/57/22A, Warsaw; Mazowieckie; Postal Code: 03-816
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- danoler.com
What Danoler does
Danoler combines infrastructure and services in a hybrid publisher monetisation model. On one side, it provides SSP functionality that helps publishers package, sell, and optimise inventory programmatically across display, video, audio, newsletter, CTV/OTT, and in-app channels. On the other, it acts as a commercial intermediary through representation, direct sales support, and managed yield optimisation. This allows the company to create value by aggregating publisher supply, matching it with agency and advertiser demand, and improving monetisation outcomes through both technology and human sales execution.
Category differentiation
Danoler is not a consumer media app or a standalone publisher; it is primarily a publisher monetisation and adtech business. It is also not a generic DSP, as its core offer is supply-side monetisation and publisher representation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Danoler is a Poland-based adtech and publisher monetisation company operating under the legal entity Danoler Group sp. z o.o. It offers a proprietary supply-side platform alongside managed services for programmatic monetisation, publisher representation, and direct brand sales. Its positioning centres on connecting Western programmatic buyers and advertisers with curated inventory across European publishers, particularly around multicultural audience segments. The company makes money through a hybrid model: software-like monetisation via its SSP and service-led revenue from yield management, demand aggregation, sales representation, and direct advertiser or agency deal execution. Its direct customers are publishers, ad operations teams, advertisers, and media agencies seeking programmatic or direct access to specific audience segments rather than mass-market open-web supply.
Business model & monetisation
Danoler monetises through a mix of platform and service revenue. Its SSP likely earns take-rates or revenue share on programmatic transactions and private marketplace activity. Its managed offerings generate service fees, commissions, or revenue-sharing arrangements tied to yield optimisation, demand aggregation, publisher representation, and direct brand or agency IO sales. The overall model blends SaaS-like adtech economics with intermediary and monetisation-service income.
- SSP transaction revenue
- Take-rate or revenue share on programmatic monetisation
- Publisher monetisation managed services
- Service fee or revenue share for yield optimisation and demand aggregation
- Direct brand and agency sales representation
- Commission or managed sales fee on IO and direct campaigns
- Publisher representation desk support
- Retainer or monetisation-linked service fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Danoler Group SP. Z O.O.
IAB vendor record: 1432
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 259 · danoler.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Danoler
What is Danoler?
Danoler is a Polish adtech and publisher monetisation company offering an SSP plus managed services for programmatic yield, publisher representation, and direct ad sales.
Who uses Danoler?
Its main users are digital publishers, ad operations teams, advertisers, and media agencies seeking curated access to multicultural audience inventory across European publishers.
How does Danoler make money?
It makes money through SSP transaction economics, revenue share or commissions on monetisation, and service fees tied to publisher representation and direct brand sales.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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