Danoler

Danoler combines infrastructure and services in a hybrid publisher monetisation model. On one side, it provides SSP functionality that helps publishers package, sell, and optimise inventory programmatically across display, video, audio, newsletter, CTV/OTT, and in-app channels. On the other, it acts as a commercial intermediary through representation, direct sales support, and managed yield optimisation. This allows the company to create value by aggregating publisher supply, matching it with agency and advertiser demand, and improving monetisation outcomes through both technology and human sales execution.

Danoler is a Poland-based adtech and publisher monetisation company operating under the legal entity Danoler Group sp. z o.o. It offers a proprietary supply-side platform alongside managed services for programmatic monetisation, publisher representation, and direct brand sales. Its positioning centres on connecting Western programmatic buyers and advertisers with curated inventory across European publishers, particularly around multicultural audience segments.

The company makes money through a hybrid model: software-like monetisation via its SSP and service-led revenue from yield management, demand aggregation, sales representation, and direct advertiser or agency deal execution. Its direct customers are publishers, ad operations teams, advertisers, and media agencies seeking programmatic or direct access to specific audience segments rather than mass-market open-web supply.