BidMind

BidMind Joins IAB, Strengthening Ad Industry Standards

BidMind, an omnichannel programmatic advertising platform, has joined the Interactive Advertising Bureau (IAB), signaling its commitment to industry standards and collaboration on privacy, measurement standards, and best practices within the digital advertising ecosystem. Oleg Fogel, BidMind's Chief Strategy & Technology Officer, described the move as a logical step to help brands reach audiences while upholding trusted messaging. Sheryl Goldstein, IAB's EVP and Chief Industry Growth Officer, welcomed BidMind's participation as a source of industry insights to enhance the consumer viewing experience. The article also cites Dentsu forecasts that global advertising expenditure will grow 5.4% in 2023 to US$778.6 billion, followed by a 5.1% rise in 2024, underscoring the context in which privacy regulation systems and universal measurement standards are increasingly important for growth.

BidMind is Now Available in Latin America - ExchangeWire.com

BidMind, an omnichannel programmatic advertising platform, announced its expansion into Latin America (LATAM), enabling partners to launch campaigns across mobile, web, audio, DOOH, and CTV. The LATAM market is increasingly digital, with digital advertising growing about 10% annually and reaching over US$24bn in turnover in 2022, while internet penetration sits around 73%. BidMind emphasizes a data-driven targeting approach using first- and third-party data, supported by machine learning, campaign forecasting, and granular reporting to help advertisers reach their objectives. The expansion follows BidMind’s work with Kia, Subaru, T-Mobile, Centricia, and SST Media. Reid Mitnick, BidMind’s Director of Sales, stated the company aims to work with both large brands and smaller advertisers in LATAM, bringing its brand-safe digital advertising technology to a new market.

BidMind Partners with CatapultX to Enhance Contextual Advertising in a Cookie-Free Future - ExchangeWire.com

BidMind, an omnichannel programmatic advertising platform, announced a partnership with CatapultX, the AI-powered On-Stream video advertising and monetisation platform. Through the collaboration, BidMind will access CatapultX’s inventory enhanced by contextual AI to improve its programmatic services, broadening BidMind’s contextual targeting and helping clients reach more relevant audiences. The partnership aligns with the industry’s shift toward privacy-conscious advertising as third-party cookies decline, leveraging AI and automatic content recognition to assess content and adjust ads by context. Reid Mitnick, BidMind’s director of sales, said the alliance will enhance BidMind’s semantic advertising offerings and help advertisers reach audiences when cookies are phased out. James Altschuler, CatapultX’s co-founder and COO, stated the partnership will yield advantageous results for clients. Overall, the deal exemplifies ongoing collaboration in ad tech to sustain effective targeting in a cookies-diminished landscape.