APG|SGA

The company operates a media-owner model in the Swiss out-of-home sector. It acquires or manages exclusive rights to physical and digital advertising inventory (posters, transport surfaces, digital screens in airports and public spaces), and then monetises this inventory by selling campaign placements to advertisers. Long-term concession and partnership agreements with transport operators and public venues give it supply-side control over high-traffic advertising locations.

On top of this inventory base, it offers planning, booking and optimisation services via sales teams, a self-service portal and programmatic integrations. Its mobile geo-targeting products use location and geomarketing data to provide audience and radius-based campaign options that complement OOH buys, increasing the value and measurability of its media. A startup support programme incentivises early-stage companies to allocate budgets to OOH by matching spend and providing mentoring, driving incremental demand for the company’s media.

APG|SGA is a Swiss out-of-home (OOH) media company that owns and operates a large portfolio of analogue poster sites, transport media and digital out-of-home (DOOH) screens across Switzerland, including airports and public transport networks. It also operates location-based mobile advertising products that extend OOH campaigns onto mobile devices using geo-targeting and audience segments.

The company generates revenue by selling advertising space and related campaign services to businesses, agencies and public-sector advertisers. It secures exclusive concessions with transport operators and venues, then commercialises this inventory through direct sales, self-service booking tools and programmatic channels. Additional value is created via data-driven targeting, campaign planning support and startup-focused programmes that encourage incremental media spend on its inventory.