Amplified

Amplified operates a hybrid software-and-services model. It sells a proprietary measurement and analytics platform that helps advertising stakeholders plan campaigns, test creative and monitor in-flight performance using attention data. Around that core platform, it offers API integrations so clients can pipe attention signals into existing media and analytics stacks, plus bespoke research, expert analysis and strategic partnership work for clients needing custom studies or implementation support.

Amplified is an Australian B2B advertising measurement company operating under the legal entity Amplified Intelligence Technologies Pty Ltd. Its core offer is a proprietary platform for attention-based media planning, creative testing and in-flight campaign measurement, supplemented by API integrations, custom research and expert analysis. Its customers are brands, media agencies, publishers, platform operators and ad operations or analytics teams that want to use attention signals rather than conventional viewability or reach metrics alone.

The company makes money through software subscriptions, usage-based access and enterprise licensing for its platform, alongside project-based research, analysis and partnership work. Its commercial position sits between ad measurement software and specialist marketing intelligence services, with value created by embedding attention data into campaign planning, buying and optimisation workflows across channels such as CTV, social, display and gaming.