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New creative ads: Amazon Music, BMW, Snickers, Yeti

Ad Age’s creativity roundup (published July 29, 2026) highlights new brand campaigns and collaborations. Pantalones and Yeti unveiled an “A Lot Cooler” collaboration, Snickers Ice Cream launched a social-media initiative described as a job to cool down tempers online, and Jeppson’s Malört released a spot titled “My First Malört” celebrating people’s first (often gross) sips. The page also links to other recent creative campaign roundups mentioning brands such as Amazon Music and BMW and various short-form campaign writeups in the publisher’s Campaigns & Commercials series.

Brands Expand Internationally Using TikTok Shop

Three consumer brands — Nex Playground (gaming consoles), MBX (K‑beauty) and Fashionphile (luxury resale) — told Modern Retail they are using TikTok Shop to enter new markets (U.K., Europe, Japan) by combining localized operations, creator partnerships, live selling and platform tools. Nex Playground is rolling its console into the U.K. and Ireland after a sold‑out U.S. holiday period, using Fulfilled by TikTok, Refundable Sample reimbursements to creators and creator partnerships. Fashionphile runs its own TikTok Live sessions and ships single‑SKU luxury items from its warehouses (it does not use Fulfilled by TikTok) and has integrated U.K., U.S. and Japan operations. MBX is pursuing a “TikTok‑first” model, launching brands (Nooni, Kaja) on TikTok Shop — including a Japan launch — and using TikTok’s Earn Abroad affiliate/commission tool to match with international creators and handle cross‑border payouts.

Three Brands Use TikTok Shop to Expand Internationally

Three consumer brands — Nex Playground, Fashionphile and MBX — are expanding their TikTok Shop operations into new international markets such as the U.K., Ireland and Japan. Nex Playground is launching on TikTok Shop in the U.K. and Ireland after strong holiday sales and is using Fulfilled by TikTok and TikTok’s Refundable Sample program to support creator partnerships and logistics. Fashionphile is running bespoke live-selling via TikTok Live across the U.S., U.K. and Japan, integrating acquired U.K. marketplace Luxe Collective infrastructure and shipping single-SKU luxury items directly from its warehouses. MBX (brands include Nooni and Kaja) is pursuing a “TikTok-first” model and is launching in Japan while using TikTok Shop tools like Earn Abroad to match international creators and handle cross-border payouts. All three emphasize localized operations, creator partnerships and experimenting with TikTok commerce features.