AdNow

The business operates a two‑sided ad marketplace focused on native formats. On the demand side, advertisers, affiliates and media buyers use a self‑serve buying platform to run CPC or CPM campaigns across the publisher network, with controls for geo, device and other targeting. Programmatic buyers and DSPs can also access inventory via an SSP that supports OpenRTB, APIs and tags.

On the supply side, publishers integrate native ad widgets or a WordPress plugin on their sites, and the platform serves ads to their audiences. Adnow creates value by aggregating demand for publishers (monetising their traffic, including via anti‑adblock technology) and aggregating vetted publisher inventory for buyers who want measurable performance and specific targeting. The company captures value through media margin between advertiser spend and publisher payouts and, potentially, programmatic transaction fees.

Adnow.com is a Bulgaria‑registered digital advertising company operating a native advertising network and programmatic supply platform. It connects advertisers with publisher inventory via self‑serve campaign tools, native ad widgets, and an SSP that can integrate with demand‑side platforms over OpenRTB and other interfaces.

The company earns revenue by charging advertisers on cost‑per‑click (CPC) and cost‑per‑thousand‑impressions (CPM) models for traffic delivered through its publisher network, and by taking a margin between advertiser spend and publisher payouts. Its customers are performance and direct‑response advertisers, affiliate marketers, media buyers, DSPs seeking native supply, and website publishers (notably WordPress sites) monetising their traffic via Adnow’s widgets, including anti‑adblock features.