Adentro

Adentro operates a B2B SaaS model for physical-location businesses. It creates value by turning guest WiFi logins into a first-party data capture point, combining those signals with a proprietary customer profile asset, and packaging the result into campaign activation, segmentation, email marketing and measurement tools. Customers pay recurring fees to use the platform across one or more locations, and the platform’s value increases as it captures more customer records and ties media activity to offline visits.

Adentro is a US-based marketing technology company that sells software to brick-and-mortar businesses. Its platform uses branded guest WiFi portals to capture first-party customer data at physical locations, enrich that data with its own profile database, and help marketers activate campaigns across channels such as social, web, email and connected TV while measuring offline outcomes such as store visits and walk-through rates.

The company makes money primarily through recurring SaaS subscriptions, reportedly priced by location and feature tier, with likely higher-value enterprise contracts for multi-site operators. Its direct customers are marketing, CRM, analytics and operations teams at restaurants, retailers, hospitality groups, venues and other multi-location physical businesses seeking customer acquisition, retention and attribution tied to in-store behaviour.