Footfall Intelligence & Offline Attribution · MarTech Vendor · AdTech Vendor
Adentro
WiFi-based marketing platform for brick-and-mortar customer data and attribution.
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Profile record updated:
Company facts
- Official name
- Adentro, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- 1 Letterman Drive, Building C, Suite 3500, San Francisco, CA 94129
- Company size
- 50–200
- Market cluster / sector
- Footfall Intelligence & Offline Attribution
- Market role
- MarTech Vendor · AdTech Vendor
- Official website
- adentro.com
What Adentro does
Adentro operates a B2B SaaS model for physical-location businesses. It creates value by turning guest WiFi logins into a first-party data capture point, combining those signals with a proprietary customer profile asset, and packaging the result into campaign activation, segmentation, email marketing and measurement tools. Customers pay recurring fees to use the platform across one or more locations, and the platform’s value increases as it captures more customer records and ties media activity to offline visits.
Category differentiation
Adentro is not a consumer WiFi provider or a generic networking vendor; it is a B2B MarTech platform for data capture, audience activation and offline attribution. It is also distinct from pure CDPs because its core differentiation is guest WiFi-based identity capture tied to physical venue traffic.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adentro is a US-based marketing technology company that sells software to brick-and-mortar businesses. Its platform uses branded guest WiFi portals to capture first-party customer data at physical locations, enrich that data with its own profile database, and help marketers activate campaigns across channels such as social, web, email and connected TV while measuring offline outcomes such as store visits and walk-through rates. The company makes money primarily through recurring SaaS subscriptions, reportedly priced by location and feature tier, with likely higher-value enterprise contracts for multi-site operators. Its direct customers are marketing, CRM, analytics and operations teams at restaurants, retailers, hospitality groups, venues and other multi-location physical businesses seeking customer acquisition, retention and attribution tied to in-store behaviour.
Business model & monetisation
The core monetisation model is recurring SaaS subscription revenue, with pricing structured primarily per physical location and tiered by feature access, data capabilities and support level. Additional revenue comes from premium plans, enterprise contracts for multi-location brands, and possibly managed onboarding or service support tied to campaign activation and attribution use cases.
- Platform subscriptions by location
- Software Subscription
- Enterprise multi-location contracts
- Software Subscription
- Premium data, activation and attribution features
- Software Subscription
- Implementation or managed support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Enterprise WiFi software for access, analytics and location-driven engagement.
Venue intelligence software for analytics, customer data and activation.
Unified marketing data, planning and activation software for businesses.
Identity resolution and lifecycle marketing software for ecommerce teams.
Restaurant customer data and marketing automation platform.
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Recent recorded signals
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No sufficiently sourced and dated signals are available for this view.
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Questions about Adentro
What is Adentro?
Adentro is a marketing technology platform for brick-and-mortar businesses that captures first-party customer data through guest WiFi and uses it for audience activation, email marketing and offline attribution.
Who uses Adentro?
Its users are marketing, CRM, analytics and operations teams at restaurants, retailers, hospitality groups, venues and other multi-location physical businesses.
How does Adentro make money?
It primarily makes money through recurring SaaS subscriptions, typically priced by location and feature tier, with additional value from enterprise plans and related support services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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