Adalytics
Impression-level ad measurement and refund recovery for programmatic buyers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Adalytics Research LLC
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- New York, NY 10020, US
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- adalytics.io
What Adalytics does
The business combines proprietary measurement capability with managed service delivery. It ingests and analyses impression-level log data from programmatic campaigns, turns that data into verification, optimisation, and reconciliation insights, and then monetises the outcome through service engagements with enterprise advertisers and agencies. A second value layer comes from operational recovery work, where evidence from the measurement workflow is used to pursue refunds, make-goods, or clawbacks from media vendors.
Category differentiation
Adalytics is an ad measurement and recovery specialist, not a DSP, SSP, or general media buying agency. It is best distinguished from larger verification vendors by its emphasis on impression-level log analysis and refund recovery services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adalytics is a privately held US ad measurement company operating through Adalytics Research LLC. It provides impression-level log file analysis for programmatic advertising, helping brands and agencies verify where ads ran, identify invalid traffic and spoofed inventory, validate viewability and frequency controls, and reconcile billing against actual delivery. Its product set is positioned around continuous monitoring rather than periodic sampled audits. The company makes money primarily through high-touch B2B engagements with sophisticated advertisers and agencies, likely structured as recurring managed measurement retainers, with an additional recovery-oriented service that seeks refunds, make-goods, and clawbacks when media quality or contractual standards are not met. Its customers are large media buyers that need deeper transparency, financial accountability, and operational support across web, CTV, and in-app programmatic campaigns.
Company news briefing
Briefing updated:
Adalytics has released new reports scrutinising the integrity of digital advertising and streaming measurement. Recent findings detail how illicit sports livestreaming networks significantly undercount official Super Bowl ratings, potentially distorting advertiser attribution and TV monetisation. The auditor is also investigating YouTube’s billing practices regarding ads served on non-conforming or copyright-infringing content, highlighting ongoing efforts to address transparency and brand safety within the programmatic ecosystem.
Business model & monetisation
Adalytics monetises through premium managed measurement services and likely recurring retainers tied to ongoing campaign analysis, media volume, or monitoring scope. It also generates revenue from outcome-linked recovery work via Refund Ops, where commercial terms are based on service fees and/or success-based compensation tied to refunds, make-goods, and clawbacks recovered for clients.
- Managed log file analysis and continuous monitoring
- Service retainer for enterprise measurement engagements
- Refund Ops recovery services
- Managed service, potentially success-based and/or project fee
- Data-driven billing reconciliation and campaign audit support
- Professional service attached to measurement engagements
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Adalytics
What is Adalytics?
Adalytics is a privately held ad measurement company that analyses impression-level log data to verify programmatic ad delivery, detect waste, and support billing reconciliation and refund recovery.
Who uses Adalytics?
Its primary users are large brands and advertising agencies running programmatic campaigns across web, CTV, and in-app environments.
How does Adalytics make money?
It earns revenue from managed measurement engagements and related recovery services that pursue refunds, make-goods, and clawbacks for problematic media spend.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
Continue your research on Adalytics
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.