Adalytics

The business combines proprietary measurement capability with managed service delivery. It ingests and analyses impression-level log data from programmatic campaigns, turns that data into verification, optimisation, and reconciliation insights, and then monetises the outcome through service engagements with enterprise advertisers and agencies. A second value layer comes from operational recovery work, where evidence from the measurement workflow is used to pursue refunds, make-goods, or clawbacks from media vendors.

Adalytics is a privately held US ad measurement company operating through Adalytics Research LLC. It provides impression-level log file analysis for programmatic advertising, helping brands and agencies verify where ads ran, identify invalid traffic and spoofed inventory, validate viewability and frequency controls, and reconcile billing against actual delivery. Its product set is positioned around continuous monitoring rather than periodic sampled audits.

The company makes money primarily through high-touch B2B engagements with sophisticated advertisers and agencies, likely structured as recurring managed measurement retainers, with an additional recovery-oriented service that seeks refunds, make-goods, and clawbacks when media quality or contractual standards are not met. Its customers are large media buyers that need deeper transparency, financial accountability, and operational support across web, CTV, and in-app programmatic campaigns.